BSR Brand+Environment

At BSR Brand+Environment, we believe that the places where brands and people come together are where the magic happens. As a full-service boutique design firm, we specialize in creating fresh, category-defining branding, design, and architecture for the restaurant, craft brewing, and distilling industries. With over 30 years of experience, we have helped set the course for world-class brands, with our concepts enjoyed by thousands of locations across the country every day.

Understanding Your Customer

At BSR, we know that understanding your customer is crucial to success. We don't just design for design's sake; we design to inspire, to connect, and to build brand loyalty. We believe that every great brand has a unique story to tell, and we're experts at uncovering and communicating that story to your customers. Our approach is human-centered, and we strive to put ourselves in your customers' shoes to create a brand-space where your business and customers can connect and communicate.

Design is the Language

When we talk about design, we're not just talking about visual aesthetics; we're talking about the language that speaks to your customers on a deep level. Our designs consistently connect with your customers on levels great and small, building increased brand loyalty, market position, and revenues for our clients. We believe that design should be inspiring, bold, and authentic, and we're dedicated to creating designs that inspire.

Powerful Re-Braning

At BSR, we know that re-branding is a powerful tool for businesses looking to revitalize their brand and reignite their customer base. Whether it's a tired brand, changing market trends, or new competition, we can help you re-brand and re-energize your business. Our team has been instrumental in turning around businesses through re-branding, and we're proud of our track record of success.

A Partnership

At BSR, we don't just work with you; we work for you. Your success is our success, and we're dedicated to creating the brand and environment where your customers thrive. We partner with our clients to create unique, category-defining branding, design, and architecture that drives results. And because our business relies on repeats and referrals from happy, thriving clients, our success is linked to yours.

Getting It Built

We don't just design concepts; we make them a reality. Our team has broad experience in all aspects of getting your project realized, from architecture to construction, project management, interior and exterior FFE specification, and more. And why does this matter? Because there's no one better positioned to guide the ultimate delivery of your concept-design-intent than the visionary team instrumental in its creation.

Meet Our Team

Our creative team is led by veteran branding expert Ken Barnes, who has been transforming businesses for over 30 years. Ken leads all of BSR's branding, design, and architectural practices and is integrally involved in every project we do.

What We Do

At BSR, we specialize in:

• Restaurant Design
• Brewery Design
• Environment Design & Branding
• Franchise & Repeatable Concepts

Our Clients

We've had the privilege of working with a wide range of clients across the restaurant, craft brewing, and distilling industries. From Motown Detroit-Style Pizza to Lit Toasted Subs, Beercraft, and more, we've helped build brands that inspire and connect with customers.