Pegasus Promotions

Pegasus Marketing Group is a company built on a legacy of innovation and success in the world of motorsports and cause marketing.

Founded in 1983 by Ralph Howard Hansen Jr. - a visionary with deep roots in the racing industry dating back to his assistant role with IMS owner Anton 'Tony' Hulman - Pegasus has consistently delivered exceptional results for its clients. For over two and a half decades, Hansen skillfully developed and managed Tier 1 sponsorships for the illustrious Paul Newman-Carl Haas Indy Car Team, forging a reputation for excellence and strategic acumen in the highly competitive realm of motorsports marketing.

Pegasus's client roster reads like a who's who of iconic brands, including Eli Lilly and Co., McDonald's Corporation, Gillette, Texaco, Kmart, Budweiser, Coca-Cola, Energizer, and Walgreens. This diverse portfolio reflects Pegasus's ability to seamlessly navigate various industries and tailor marketing strategies to achieve specific goals.

Cause Marketing Expertise

Beyond its success in traditional sponsorship acquisition, Pegasus Marketing Group is a pioneer in cause marketing. Recognizing the powerful synergy between brand building and social impact, Pegasus has been at the forefront of developing and executing impactful campaigns that benefit a wide range of worthy organizations.

For over 25 years, Pegasus has conceived, planned, and implemented cause marketing initiatives that have generated tens of millions of dollars in support for numerous foundations, charities, and public campaigns.

The organization's commitment to making a difference is evident in its collaborations with partners like the Wings and Wheels Foundation, the All Clear Foundation, the American Foundation for Suicide Prevention (AFSP), the Indianapolis Motor Speedway Museum, the Gift of Adoption Fund, Kmart Kids Race Against Drugs, The Hole in The Wall Camps, the Ronald McDonald House Charities, World Children's Day, and many more.

Pegasus has also been proud to stand alongside prominent clients like Paul Newman's Newman's Own Foundation, Catholic Charities and St. Martin de Porres High School, the David Foster Foundation, JDRF (Juvenile Diabetes Research Foundation), The Joslin Center (Diabetes Research), The Dream Foundation, Make-A-Wish via David Hasselhoff's Race For Life Program.

A Dedication to Impact

Pegasus Marketing Group's legacy is built on a foundation of innovation, expertise, and a deep commitment to making a positive impact. The company's ability to connect brands with compelling causes, generate tangible results, and leave a lasting legacy is a testament to its enduring success.