Rab

Who We Are

Radio Advertising Bureau (RAB) is a not-for-profit trade association that represents the American broadcast radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.

Our Mission

Our mission is to empower radio broadcasters and advertisers to succeed in a rapidly changing media landscape. We do this by providing informative resources, sales tools, and training programs that help our members navigate the complexities of the modern media market.

Our Services

At RAB, we offer a range of services designed to support the growth and development of the radio industry. These services include:

• Planning and Buying Tools: Our Broadcast Calendar and Media Buy/Sell Terms provide helpful resources for planning and executing successful radio campaigns.
• Research and Insights: Our Radio Ratings Services and Research Studies provide valuable insights into radio listenership and consumer trends, helping advertisers and stations make informed decisions.
• Sales Training and Certification: Our Professional Development programs offer comprehensive training and certification for radio sales professionals, helping them stay up-to-date on the latest industry trends and best practices.
• Creative Resources: Our Creative Best Practices and Sample Creative Briefs offer guidance on creating effective radio commercials and campaigns.
• Industry News and Insights: Our Radio Matters Blog and Radio on Main Street Podcast provide the latest news, articles, and resources on the radio industry, helping our members stay informed and connected.

Our Community

At RAB, we believe that a strong community is key to the success of our industry. That's why we offer a range of resources and services designed to support our members, including:

• Proponents: Our Proponents section provides helpful resources and tools for radio broadcasters and advertisers, including research, data, and sales materials.
• Prospecting: Our Prospecting tool helps advertisers and stations find new sales opportunities and targets.
• Presentations: Our Presentations section provides helpful tips and materials for creating effective sales presentations.
• Tools and Resources: Our Tools and Resources section offers a range of helpful tools and resources, including sales sheets, media kits, and more.

Our Commitment

At RAB, we are committed to supporting the growth and development of the radio industry. We believe that by working together, we can create a more vibrant and thriving medium that benefits both our members and the industry as a whole.