Lively & Associates CPA's

Founded in 1973, Lively & Associates, PLLC has a rich history of providing exceptional financial guidance to individuals and businesses in Princeton, WV, and the surrounding communities. Our commitment to personalized service and comprehensive expertise has solidified our position as a trusted leader in the region. We understand that each client's financial journey is unique, and we take the time to carefully listen and understand your individual goals and challenges.

Over the decades, our firm has grown and evolved, but our core values - integrity, professionalism, and a genuine desire to help our clients succeed - remain constant. We pride ourselves on building long-lasting relationships with our clients, offering tailored solutions, and guiding them towards a secure and prosperous financial future.

Our Services

At Lively & Associates, PLLC, we offer a comprehensive range of services designed to meet the diverse needs of our clients. Whether you're an individual seeking guidance on personal finances, a business owner looking to optimize your operations, or a non-profit organization striving for financial sustainability, our team has the skills and expertise to provide effective solutions.

Financial Services for Individuals

We believe everyone deserves access to sound financial advice. Our team of dedicated professionals provides personalized guidance on a range of financial matters, including:

• Personal Financial Planning: We work with you to create a customized financial roadmap that encompasses your short-term and long-term goals, taking into account your income, expenses, assets, and risk tolerance.
• Retirement Planning: Planning for a comfortable retirement is crucial. Our advisors can help you develop a comprehensive strategy to ensure your financial security in your golden years. We explore various investment options, retirement accounts, and strategies to maximize your savings.
• Estate Planning: Secure your loved ones' financial future with a thoughtfully crafted estate plan. We guide you through the process of creating wills, trusts, and other essential documents, ensuring your assets are distributed according to your wishes.
• Elder Care: As we age, our financial needs evolve. We offer specialized guidance to help seniors navigate the complexities of long-term care, including Medicaid planning and guardianship arrangements.
• Wealth Management: We provide comprehensive wealth management services to help individuals grow and preserve their wealth. This includes investment management, portfolio diversification, and strategies for tax efficiency.

Business Services

We understand the unique challenges faced by businesses of all sizes. Our team offers a full suite of accounting, financial, and advisory services to help you thrive:

• Small Business Accounting: From bookkeeping to financial statement preparation, we take care of your accounting needs, freeing up your time to focus on growing your business.
• Bookkeeping Services: Accurate and consistent bookkeeping is essential for sound financial management. We provide comprehensive bookkeeping services, ensuring your financial records are up-to-date and organized.
• Payroll Services: Simplify payroll processing with our accurate and efficient payroll services. We handle all aspects of payroll, including tax withholdings and filings.
• Part-Time CFO Services: Don't have a full-time CFO? We offer part-time CFO services to provide strategic financial guidance and support on an as-needed basis.
• Compilations: We provide compilation reports that summarize your financial information in a clear and concise format.
• Forensic Accounting: Our team has experience conducting forensic investigations to uncover financial fraud or irregularities.

• Cash Flow Management: Maintaining a healthy cash flow is crucial for business survival. We can help you develop strategies to improve your cash flow and minimize risk.
• Bank Financing: We can assist you in securing financing from banks and other lenders, helping you access the capital you need to grow your business.
• Business Valuation: Whether you're buying, selling, or planning for succession, a business valuation is essential. We provide accurate and reliable business valuations.
• Business Advisory Services: We offer strategic advice on a wide range of business matters, including financial planning, growth strategies, and risk management.

• Financial Planning for Businesses: We help businesses develop comprehensive financial plans that align with their strategic goals and objectives. This includes budgeting, forecasting, and managing financial risk.
• Succession Planning: We assist business owners in developing a plan for the smooth transition of ownership, ensuring the long-term success of their businesses.

• New Business Formation: We guide entrepreneurs through the process of starting a new business, providing advice on legal structure, tax implications, and financial planning.

Tax Services

We navigate the complexities of the tax code on your behalf, minimizing your tax liabilities and ensuring compliance with all regulations:

• Individual Tax Preparation: We prepare accurate and timely individual tax returns, maximizing your deductions and credits.

• Tax Preparation for Businesses: We handle all aspects of business tax preparation, from small businesses to corporations.
• Tax Planning: We develop strategic tax plans to minimize your overall tax burden.

• Estate & Trust Tax Services: We provide specialized services for estate and trust taxation, ensuring proper planning and compliance.
• Cryptocurrency Accounting Services: We offer expertise in accounting for cryptocurrency transactions, ensuring accuracy and compliance.
• Tax Relief: If you're facing IRS problems, we can help you find solutions, including Offer in Compromise negotiations and innocent spouse relief.
• IRS Audit Representation: We represent you during IRS audits, protecting your rights and interests.

• Non-Filed Tax Returns: We assist in filing past-due tax returns, resolving any outstanding issues.
• Back Taxes Owed: We can help you develop a plan to pay back taxes owed, minimizing penalties and interest.
• Payroll Tax Problems: We resolve payroll tax issues, ensuring compliance and minimizing penalties.

• IRS Liens, Levies, Wage Garnishment, Seizures: We navigate the complexities of IRS tax liens, levies, wage garnishments, and seizures, seeking the best possible outcome for you.

• IRS Payment Plans & Offer in Compromise: We assist in setting up IRS payment plans and exploring the possibility of Offers in Compromise.
• Bankruptcy and Innocent Spouse Relief:

We provide guidance and representation in cases involving bankruptcy and innocent spouse relief.