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Your success. Our destination.

RMI Direct Marketing is a results-driven marketing company that has been delivering better results for its clients for over 30 years. Founded on the ideals of hard work, creativity, and adaptability, RMI has been committed to helping its clients achieve their marketing goals since 1985. With a focus on lower acquisition costs, higher generated revenue, and successful expansion into new channels, RMI has become a trusted partner for many organizations.

RMI is owned by two employee partners, Debbie McLain and Rich Leary, who have each been with the company for over 25 years. With a team of smart, dedicated employees and many long-term clients, RMI is a company that molds its services to individual client needs, is adaptive to change, and chooses every day to live up to its motto: "Your success. Our destination."

Services Overview

RMI offers a range of services designed to help clients grow and make the most of their customer base. From brokerage management to alternative media and digital creative insights, RMI has the expertise and experience to deliver results.

  • Brokerage Management: RMI's brokerage management services help clients maximize the value of their customer data. With a focus on research, negotiation, and innovative ideas, RMI helps clients achieve lower acquisition costs, higher generated revenue, and successful expansion into new channels.
  • Alternative Media: RMI's alternative media services help clients reach their marketing goals across all channels. From email and social media to mobile and display advertising, RMI has the expertise to help clients connect with their customers in meaningful ways.
  • Digital Creative Insights: RMI's digital creative insights services help clients create compelling, effective marketing campaigns. With a focus on data-driven insights and creative storytelling, RMI helps clients engage their customers and drive results.

Case Studies

RMI has a proven track record of success, with many clients achieving significant results through its services. Here are just a few examples:

  • Phyllis Caudill, Christian Appalachian Project: "As a nonprofit organization it is very important to have a list brokerage and management partner that believes in and is an advocate for your mission. For many years now that partner for us has been RMI Direct."
  • Kevin Moss, Consumers' Checkbook: "RMI has great in-house creative talent. We were very pleased with the design and performance of our program."
  • Michele Ju, Guideposts: "Thank you for launching and growing the Guideposts RAL. I appreciate all your ideas - and your persistence is unwavering!"

News and Insights

RMI's newsroom is a valuable resource for the latest list and industry news, insightful whitepapers, and RMI happenings. From soft vs. hard bounces to Facebook Fundraisers and USPS overhauls, RMI's newsroom covers a range of topics relevant to the marketing industry.

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