Baccus Research

Baccus Research Group is a full-service market research firm located in the San Francisco Bay Area. With over 20 years of experience, we have established ourselves as a trusted partner to our clients, helping them navigate the ever-evolving landscape of consumer behaviors and technologies. Our team of seasoned professionals is dedicated to providing deep insights and creative solutions that drive business success.

Our Services

*Qualitative Research*

At Baccus Research Group, we specialize in tackling a wide variety of marketing issues through our qualitative research services. Our expertise includes brand assessment, positioning and message exploration, advertising creative evaluation, new product development, marketplace assessment, website/software usability, and storytelling. Our team of skilled strategists is experienced in moderating in-person focus groups and one-on-one interviews, as well as online focus groups, message boards, and other forms of online research. We pride ourselves on creating a comfortable environment that encourages creativity and spontaneous, candid discussion.

*Quality Respondents*

We understand that successful research depends on having great respondents. That's why we have valued relationships with recruiting partners and facilities around the country and the world. Our recruiters share our stringent requirements for high-quality respondents and have a knack for delivering them.

*Quantitative Research*

In addition to our qualitative research services, we also offer quantitative research services to help our clients engage a larger universe. We work with skilled quantitative partners to design and implement studies that provide accurate and actionable insights.

*Global Capabilities*

At Baccus Research Group, we have established strategic relationships with research partners worldwide. This allows us to cover the world in-person and online, providing our clients with a global perspective on their markets.

Our Clients

We are proud to work with a diverse range of clients, including technology companies, science and biotech firms, healthcare providers, consumer brands, financial services firms, consulting agencies, professional associations, publishing companies, and agency partners. Our team has a unique ability to get into the heads and hearts of the consumers and influencers who affect our clients' businesses.

Our Team

*Karen Stephens, Senior Strategist and Partner*

With over 20 years of experience in both the consumer and high-tech sectors, Karen is a seasoned moderator, facilitator, and research strategist. Her expertise includes both traditional qualitative methodologies as well as a wealth of experience employing online research techniques. Karen's background as VP/Research Director for BBDO and other agencies gives her a well-rounded perspective on client needs for new product/market development, creative testing and positioning development and evaluation.

*Jennifer Luke, Operations and Project Management, Partner*

Jennifer is responsible for managing the many details that make each and every research project a success. Her background in project management and operations, combined with her attention to detail, ensure that every project runs smoothly and that our clients receive the highest level of service.