Protecting the future of your family and our community
At Atlanta Life, we are dedicated to protecting the future of your family and our community. As the lone remaining Black-founded and owned insurance company in the United States, we have a rich heritage of power, perseverance, family, and community. For over a century, we have provided insurance to help policyholders build wealth for their families.
Our Story
Our founder, Alonzo Herndon, established our guiding principles that inform who we are today. Through the Herndon Foundation, we support the next generation of entrepreneurs through education, mentoring, and career development programs. To date, the Foundation has given more than $5M to churches, non-profits, and educational institutions, including significant support for the Civil Rights Movement.
Our Services
We operate a thriving Group reinsurance business and are expanding our offerings to ensure the path to wealth is accessible to all. Our services include:
- Group Insurance: We provide a range of coverage options, including Life Insurance, Disability Insurance, Health Insurance, and Dental Insurance.
- Reinsurance: We offer reinsurance solutions to insurance companies, helping them spread their risk and limit their exposure to large claims.
- Supplier Diversity Spend: As a certified Minority Business Enterprise (MBE), we provide an opportunity for Tier-1 or Tier-2 supplier diversity spend for employers.
Our Mission
Our mission is to continue the legacy of Alonzo Herndon and build on our century of service. We are committed to providing insurance solutions that help families build wealth and achieve financial security. We are dedicated to diversity, equity, and inclusion and strive to make a positive impact on our community.
Our Vision
Our vision is to be a leader in the insurance industry, providing innovative solutions that meet the evolving needs of our customers. We aim to be a trusted partner for employers, insurance companies, and individuals, helping them achieve their financial goals and protect their families.
Company Performance
The majority of reviewers have expressed dissatisfaction with the company's performance. They have reported long hold times, unhelpful customer service, and difficulty in getting assistance with their policies.
Lack of Transparency
Some reviewers have mentioned that the company did not explain their policies clearly to their elderly parents, leading to misunderstandings and disappointments.
Unfair Treatment
Several reviewers have expressed frustration and disappointment with the company's treatment of their elderly parents, claiming that they were not paid out after the policy expired or that they were not given sufficient assistance.
Positive Experiences
On the other hand, a few reviewers have had positive experiences with the company, praising its community involvement and the sense of pride they feel in supporting a black-owned business.
Customer Service Issues
Many reviewers have reported issues with customer service, including long hold times, unhelpful representatives, and lack of follow-up on their inquiries.
Legal Concerns
Some reviewers have threatened to take legal action against the company, claiming fraud and misconduct.
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