Retail Sports Marketing

RSM stands for Retail Success Management. Founded in 1998, we've propelled countless brands, retailers, and consumer products to unparalleled success across America. Our passion stems from exceeding expectations, fostering meaningful connections, and exceeding every client's unique goals. We specialize in driving measurable results through innovative shopper marketing and retail promotion strategies.

Our Mission

Our purpose is to empower leading brands and retailers to connect with consumers on a deeper level, drive sales, and establish lasting brand loyalty. We work collaboratively with clients every step of the way, utilizing our deep industry expertise and proven methodologies to deliver impactful and sustainable results.

What We Offer

RSM offers a comprehensive suite of services that cater to every aspect of retail marketing and shopper engagement. These include:

Retail Promotions & Activation Tactics

• Comprehensive turn-key programs
• Development of multi-vendor programs
• In-store point-of-sale promotions
• Sweepstakes and contest administration
• Sales-driving programs
• Incremental merchandise displays
• Shopper engagement promotions

Experiential Marketing

• Large-scale retail events
• Food truck marketing tours
• Festival marketing activations
• Corporate entertainment events
• VIP experiences
• Multi-brand events
• Tradeshows

Strategic Services

• Retail Strategy & Consulting
• Brand Sponsorship Activation
• In-store Demo Strategy
• Shopper Marketing Activation
• Retail Merchandising Strategy
• Experiential Marketing Strategy

Creative Expertise

• Full-service creative capabilities
• Program development and design
• Brand asset management
• In-store creative development
• Event materials and presentations

Data-Driven Insights

• Reporting and analytics
• Digital analytics tracking
• Customer segmentation and targeting
• Competitive benchmarking

Our Approach

We believe in a collaborative and data-driven approach to marketing. We utilize consumer insights, industry trends, and advanced analytics to develop tailored strategies that resonate with your target audience and achieve your business goals. Our results-oriented approach ensures that every initiative we undertake delivers tangible value for our clients.

Partnering with RSM means

• Access to a team of experienced professionals with deep retail expertise
• Tailored solutions designed to meet your unique business objectives
• Data-driven strategies backed by analytics and consumer insights
• Transparent communication and consistent reporting
• A genuine commitment to your success