Intro Works

Introworks is a marketing agency that specializes in launching, relaunching, and boosting products and services that impact health, well-being, and the world we live in. We are a hybrid agency-consultancy with a unique ability to combine strategic thinking, deep B2B experience, and creative capabilities. Our team of strategic creatives and creative strategists work together to deliver exceptional results for medtech innovators. With over 30 years of experience, we have honed our skills and developed a proven process for launching, relaunching, and boosting medtech products and services.

Services Offered

At Introworks, we offer a range of services designed to help medtech innovators succeed in tough market situations. Our services include:

• Launching: We have a disciplined approach to launching new products and services, perfected over 30+ years. Our launch services include market research, brand strategy, positioning and messaging, creative brand identity, advertising, sales collateral/brochures, direct marketing, tradeshow/event support, and web and social media/networking.
• Relaunching: Breaking through embedded perceptions or behaviors can be tough, and a marketing campaign alone may not be enough. Our relaunch process is designed to help you own the shift. Our relaunch services include market research, brand strategy, positioning and messaging, creative brand identity, advertising, sales collateral/brochures, direct marketing, tradeshow/event support, web and social media/networking, and user-generated content video.
• Boosting: The story is never complete. Sometimes you need a boost to accelerate adoption or correct course. We'll work with you to design campaigns to fill gaps and reach for those immediate goals. Our boosting services include market research, brand strategy, positioning and messaging, creative brand identity, advertising, sales collateral/brochures, direct marketing, tradeshow/event support, web and social media/networking, and video.

Tools & Resources

At Introworks, we believe in providing our clients with the tools and resources they need to succeed. Our tools and resources include:

• TruVu: Our TruVu business assessment tool makes it simple for you to systematically collect the right information, convert it into business insights, and know what actions to take based on what's most important to your customers. It's a smart jumpstart to any initiative, driving results by measuring what's most important to your business.
• LaunchFAQs: Our LaunchFAQs are designed to help you anticipate and plan for the key issues that arise during a launch. Our Dial in your Launch Worksheet and Launch Criteria Tool are essential resources for any medtech innovator.
• Launchonomics: Our Launchonomics infographic provides an overview of the challenges and payoffs of launching. It's a must-read for any medtech innovator.

News & Insights

At Introworks, we believe in sharing our knowledge and insights with our clients and the wider community. Our News & Insights page includes the latest news from Introworks, as well as insights and thought leadership on launch, B2B marketing, and Introworks.

Our Work

At Introworks, we are proud of the work we do for our clients. Our Case Studies page showcases some of our recent projects and the results we have achieved for our clients.