Marketing Matters

Our Purpose

Marketing Matters was founded on the premise that marketing is the cornerstone of sustainable business success. We believe in the transformative power of strategic marketing to drive profitable growth, foster lasting customer relationships, and build lasting value. With over three decades of experience guiding clients across diverse industries, we are known for our data-driven approach, hands-on guidance, and measurable results.

What We Offer

Market Intelligence & Planning

We leverage industry research, market analysis, and competitive benchmarking to provide actionable insights that inform your strategic decision-making. By identifying market trends, understanding competitor landscapes, and analyzing customer demographics, we empower you to make informed choices for sustainable growth.

Brand Development

From crafting your unique brand identity to building consistent messaging and visual architecture, we guide you through the process of developing a strong and differentiated brand that resonates with your target audience.

Marketing & Communications

We develop and execute integrated marketing campaigns across all channels, including social media, website, email marketing, content marketing, and paid advertising. Our focus is on leveraging data-driven insights to optimize your campaigns and drive measurable results.

Sales Enablement

We help you build effective sales processes, empower your team with the right tools and training, and establish clear accountability measures. By aligning your marketing and sales functions, we ensure seamless collaboration and consistent revenue growth.

Who We Are

Led by Principal and Senior-Level Marketer Cindy Terzian, our team comprises seasoned marketing professionals with proven track records in diverse industries. We stay current with the most innovative marketing technologies, trends, and best practices, ensuring our clients receive the most effective and efficient solutions.

Our Approach

We believe in a collaborative and client-centered approach. We work closely with our clients to understand their unique challenges, goals, and aspirations. We then tailor our strategies and recommendations to their specific needs and industry contexts.

Our Commitment

At Marketing Matters, we are dedicated to helping our clients achieve lasting success through impactful marketing strategies and measurable outcomes. We strive to be your trusted partner, providing ongoing guidance, support, and accountability throughout your journey.