Oxbow Marketing

At Oxbow Marketing, our mission is to help businesses grow sales by better engaging their buyers at every stage of the sales cycle. We believe that the key to success lies in understanding the buyer's journey, and that's where we come in. With over 15 years of experience and a unique "outside-in" approach, we've helped countless clients consistently grow their customer revenues.

Our Services

We offer three service areas that can deliver immediate impact:

Buyer Journeys, Personas, and Win/Loss Reporting

Our Buyer Journeys and Personas services provide a deep understanding of your buyer's steps, drivers, influence, and concerns. We create Buyer Journey Maps and Personas from in-depth interviews with your customers and lost deals. This information provides valuable insights for marketing and sales teams, helping them better engage prospects and close deals.

Pipeline Programs

Our Pipeline Programs are designed to give you more "at bats" by aligning with how your buyer buys. We offer a suite of modern, tailored programs that turn your Buyer's Journey into a roadmap for better identifying and engaging prospects. Our outreach, drip, and nurture programs ensure that you can reach buyers with better precision and less waste.

Sales Tools

Our Sales Tools include Discovery Guides and Objection Handling. These tools empower sales teams to sell more effectively by asking the right questions and overcoming common objections.

Our Expertise

With over 15 years of experience, we've worked with companies of all sizes, from billion-dollar global technology leaders to startups trying to land their first customers. Our team has a solid reputation for creating high-quality work that exceeds client expectations, and for developing initiatives that deliver results.

Why Oxbow Marketing?

Our unique "outside-in" approach is built on real field experience, not fancy models or theory. We've worked with senior sales and marketing professionals, and our strategies, programs, content, and sales tools are proven to deliver results. We're flexible and easy to work with, and we've been CMOs and Sales VPs ourselves, so we understand the challenges that sales and marketing teams face.

Our Philosophy

At Oxbow Marketing, we believe in collaborative working. We don't work in a vacuum. We use working sessions, discovery, challenging debate, and energized "strike teams" to ensure that our clients are fully engaged and invested in the project. We're not satisfied until our clients achieve their goals and see tangible results.

Get Started

If you want to grow sales by better engaging your buyers at every stage, contact us today. With Oxbow Marketing, you can rely on our expertise to deliver results-driven solutions that meet your unique needs and goals.