Hawthorne Direct

HELPING PEOPLE AND BUSINESSES THRIVE

We founded the performance marketing space over 35 years ago and our teams have been pioneering paths in attribution, analytics, audience response for our clients and partners since day one. Data is in our DNA. ROI is our north star. We are relentless in the pursuit of results.

Our leadership team is comprised of industry experts who have dedicated their careers to driving innovation and excellence in marketing. Jessica Hawthorne-Castro, our Chief Executive Officer, is a pioneer in the field of performance marketing. She has led the charge in developing cutting-edge strategies and solutions that deliver measurable results for our clients.

Our Services & Solutions

We offer a full suite of integrated services and bespoke solutions to drive awareness, performance, and ROI for brand partners. Our services include Audience Intelligence, Business Intelligence, Strategy, and more. Our multidisciplinary, audience-first approach is informed by actionable data, research, and insights.

Our team of experts works closely with clients to understand their unique objectives and goals. We leverage our proprietary analytics and attribution tools to transform campaign data points into performance action items. This ensures that every campaign is tailored to meet the specific needs of each client, maximizing ROI and driving measurable results.

Our Work

We have had the privilege of working with some of the most respected brands in the industry, including Western Digital, HomeAdvisor, Credit One Bank, and LeafFilter. Our campaigns have consistently delivered high-performance results, driving significant growth and ROI for our clients.

At Hawthorne, we believe in the power of data-driven decision making. We apply iterative, data-driven methodologies to all our processes, always testing, always learning, and always optimizing for peak campaign performance. This approach has earned us numerous awards and recognition within the industry.

Insights

We are committed to staying at the forefront of industry trends and best practices. Our Insights section features articles and guides on topics such as predictive modeling, winning home improvement projects, and strategies for bringing out the potential in 'average performers.' These resources are designed to educate and inspire, providing actionable advice for businesses looking to thrive in today's competitive landscape.