MySalesButler

At MSB Agency, we're passionate about empowering businesses to reach their full potential online. For over a decade, we've helped product and service businesses navigate the complex world of digital marketing, transforming their online presence and driving real results. Our team of experts has decades of experience in technology, business leadership, branding, operations, and communications, enabling us to provide a comprehensive suite of services tailored to your unique needs.

Our Story

We began as a technical services company, offering fixed-price online services in hosting, website development, and digital marketing. As our clients' needs evolved, we recognized the importance of going beyond technical expertise to craft a powerful brand positioning and online strategy. In 2022, we transformed MSB into a full online communications agency, incorporating brand positioning, strategy, and creative development into our service offerings. By combining technical skills with strategic thinking, we help our clients achieve their goals for mission, brand, and bottom line.

Brand Positioning

We believe that a deep understanding of your business and how you fit into the market landscape is crucial to success. Our brand positioning services help you articulate your unique value proposition, identify your target audience, and develop a clear visual identity and messaging framework. Our expertise includes:

• Discovery sessions and workshops to identify your brand's core essence
• Development of finely honed mission, vision, and positioning statements
• Competitive analysis and differentiation strategies
• Visual identity and branding directives

Assessment & Planning

Once your positioning is solid, we take a holistic view of your existing brand, content, infrastructure, tools, platforms, and services to reveal gaps, inconsistencies, and areas requiring alignment with your brand strategy. From this assessment, we work with you to create a road map defining specific actions, technologies, platforms, and executions, setting budget, duration, and measures of success.

Production & Implementation

Using your road map as a guide, we facilitate the journey to achieving your online goals. Based on project scope, budget, and need, we provide services directly, through our network of providers, or through your own team. Our implementation services include:

• Creative design and content development
• Web development and search engine optimization (SEO)
• Engagement and advertising strategies
• Content publishing and distribution
• Reporting and recommendations

Our Team

At the helm of MSB Agency is a seasoned leadership team with extensive experience:

• Dan Charles, Founder, iCEO and CTO, with over three decades of experience in software and services development.
• Bill Sutton, Director of Development, with over three decades of experience in technology, business leadership, branding, operations, and communications.

Let's Get Started

Are you ready to transform your online presence and drive real results? Let us guide you on your journey to a Fresh Start! Contact us to schedule a free meeting and take the first step towards achieving your goals.