Kruskopf Olson Advertising

KC Truth is an independent agency based in Minneapolis, Minnesota, dedicated to pushing brands to find their truth and rebel against convention. We are relentlessly committed to using the combined power of smart strategy, modern media, and bold creative to help our clients accomplish the remarkable. Our mantra is simple: Find Truth. Fight BS. Be Remarkable.

What Sets Us Apart: Our Difference

At KC Truth, we take pride in our unique approach and the value we bring to our clients. Here are some key differentiators that make us remarkable:

1. Finding truth: Our relentless dedication to uncovering truths that unlock a brand's potential is evident in our Truth Workshop and Truth Bar, where we align and inspire clients and their stakeholders.

2. No BS: We simplify the complex and cut through the BS that gets in the way, as hard-wired in our culture and values.

3. Boutique service: As an independent and woman-owned agency since 1988, we offer reliably attentive and agile client service along with unmatched resources in premium audience profiling, data analytics, and innovative media planning tools.

4. Global scale: Our membership in a 90+ agency network across 30 countries provides added scale, expertise, and market intelligence.

5. Results-driven: We are committed to measuring and optimizing to drive real business value for clients.

Client Experience: Expertise Born from Hard Work

Our people bring extensive experience in solving complex challenges for both big and small clients across various industries. We have a proven track record in creating engaging consumer work and simplifying complex B2B challenges in the following sectors:

• Consumer Packaged Goods (CPG)
• Healthcare
• Industrial/Manufacturing
• Retail
• Automotive
• Financial Services
• Non-Profit

Our clients range from 3M, General Mills, and Cargill to Twin Cities Orthopedics, HealthPartners, and UnitedHealthcare.

Special Offerings: Ideas Only We Could Dream Up

Beyond traditional agency services, we offer unique special offerings our clients love, including:

1. Truth Workshop: A customized brand strategy session designed to align and inspire clients and their disparate stakeholders.

2. The Truth Bar: A members-only space dedicated to finding truth and sharing ideas for clients, their teams, agency employees, and special guests.

Our Services: Integrated, Really

Our integrated approach combines smart strategy, bold creative, and modern media to create unified solutions that exceed the sum of their parts. Our services include:

• Smart Strategy: Brand Strategy, Engagement Strategy, Journey Mapping, Research + Analysis, Digital, Social, Mobile Strategy, Audience Research + Development, Communications Planning, Tracking Studies + Research, Market Analysis + Positioning, Cultural Insights, Ethnographic Research.
• Bold Creative: Brand Ethos + Persona + Voice, Advertising Concepts + Copywriting, Digital Creative Development, Art Direction + Design, Digital Video + Television, Digital Outdoor + Out-of-home, Content + SEO + SEM Writing, Collateral Creative + Production, Brand Guideline Creation, Web Design + Content, UX Consultation + Design, Brand Identity + Logo Design, Infographics + Iconography, Art Buying + Print Production.
• Modern Media: Programmatic Experts, Behavioral Targeting + Retargeting, IP Targeting + Geotargeting, Paid Social + Digital, Paid Search + Keyword Strategy, Print + Out-of-home, Internet Video + Television, Streaming Audio + Radio, Audience + Market Prioritization, Audience Segmentation + Analysis, Psychographic + Demographic Profiles, Advanced Analytics + Insights, Customized Dashboards + Reporting, Real-time Optimization, User Tracking + Monitoring, Campaign Measurement + Analysis, Competitive Tracking + Analysis, Social + Content Strategy, Influencer + Blogger Programs, Social Research + Insights.