Accelerating Sales in Every Department
Since 1963, The BFA Group has been a leading provider of creative and affordable marketing solutions tailored specifically for the automotive dealership industry. Headquartered in Markham, Ontario, we have over 55 years of experience navigating the unique demands and challenges of this dynamic sector. Our team's deep understanding of how dealerships operate, from the sales floor to the service department, allows us to develop comprehensive strategies that maximize your marketing impact. We recognize that every dealership is different, and we pride ourselves on our ability to listen carefully to your specific needs, identify your goals, and craft customized solutions that drive results.
Our commitment to excellence is reflected in our dedication to providing:
- Automotive Expertise: We have a proven track record of success in the automotive industry, and our team possesses a comprehensive knowledge of dealership operations, consumer behavior, and market trends.
- Original Thinking: We are passionate about pushing the boundaries of creativity and developing innovative marketing solutions that capture attention and deliver a lasting impression.
- Responsive Support: We believe in building strong, long-lasting relationships with our clients. Our team is dedicated to providing prompt, reliable, and personalized support every step of the way.
Our Mission
To empower automotive dealerships to achieve their marketing goals by providing exceptional service, innovative solutions, and unwavering support. We strive to be more than just a service provider; we aim to be a trusted partner, working collaboratively with you to drive growth and success.
Our Extensive Service Offerings
The BFA Group offers a wide range of marketing services designed to elevate your dealership's brand presence and enhance customer engagement.
- Print Solutions:
We specialize in designing and producing high-quality print materials that are essential for effectively communicating with your customers. Our services include:
- Brochures and Sales Flyers
- Service Department Marketing Materials
- Direct Mail Campaigns
- Vehicle Signage
- Showroom Signage
- Business Forms and Stationery
- Digital Solutions:
In today's digital landscape, it is crucial to have a strong online presence. Our digital solutions encompass a variety of services designed to reach your target audience where they are:
- Digital Signage: We create dynamic and engaging digital displays that enhance the customer experience in your showroom and service areas.
- Kiosks: Our interactive kiosks provide customers with convenient access to information and services, streamlining their dealership experience.
- Video Production: We develop compelling video content that showcases your dealership's unique offerings and brand personality.
- Dealership Makeover:
We understand that a well-designed and strategically branded dealership creates a positive first impression and encourages customer confidence. Our dealership makeover services include:
- Facility Review: We conduct a thorough assessment of your dealership's layout and branding to identify areas for improvement.
- Dealership Refresh: We provide creative solutions to revitalize your dealership's appearance, including updated signage, refreshed interior design, and engaging customer experience elements.
- Displays: We develop custom displays that showcase your vehicles, services, and promotions in a visually appealing and informative way.
Our History of Success
The BFA Group's legacy of excellence dates back to 1965, when our founder, Ken Daly, established "Business Forms Associates Inc." Initially specializing in printed forms for the automotive industry, we quickly established ourselves as a trusted partner to dealerships across Canada. Over the decades, we have expanded our service offerings to encompass the latest marketing technologies and industry best practices, consistently adapting to the evolving needs of our clients.

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