Roberta Williams

Since 1997, Roberta Williams-Lock Real Estate has been dedicated to providing exceptional real estate services to clients throughout the Portland area and beyond. Rooted in strong ethical values and a commitment to personalized service, our agency has built a reputation for success and trust.

Roberta Williams-Lock, our Principal Broker, has consistently been recognized as a top performer in the industry. With decades of experience navigating the complexities of the real estate market, Roberta brings a wealth of knowledge and expertise to every transaction. Her long tenure, coupled with her GRI (Graduate, Realtor Institute) designation, underscores her dedication to ongoing professional development and staying abreast of the latest market trends.

Our Services

We understand that buying, selling, or investing in real estate is a significant milestone. Therefore, we offer comprehensive services tailored to meet the unique needs of each client.

For homebuyers, we provide a seamless and informative journey from initial consultation to closing. Our process begins with a thorough understanding of your needs, preferences, and budget. We utilize our market expertise to identify properties that align with your criteria, provide expert negotiation guidance, and navigate the intricacies of escrow and closing procedures. We are committed to making the home buying experience as smooth and stress-free as possible.

Sellers gain the advantage of our proven marketing strategies and robust network of potential buyers. We develop personalized marketing plans to showcase your property's unique features and attract qualified buyers. Our team actively promotes your listing through a variety of channels, including online platforms, professional networks, and targeted marketing campaigns. We strive to achieve the highest possible sale price while ensuring a timely and successful transaction.

Investors benefit from our specialized knowledge and experience in the investment property market. We provide comprehensive guidance on identifying profitable opportunities, analyzing investment potential, and executing successful transactions. Our expertise extends to various investment strategies, including short sales, foreclosure properties, and 1031 tax-deferred exchanges. We are dedicated to helping you build your real estate portfolio strategically and profitably.

Strong Market Presence

Roberta Williams-Lock Real Estate is an active participant in the Portland real estate community. As a member of the National Association of Realtors, Oregon Association of Realtors, and Portland Metro Association of Realtors, we stay informed about industry best practices, market trends, and evolving regulations. This commitment to professional development ensures that we are equipped to provide our clients with the most up-to-date and effective service.

Client-Centric Approach

At our core, we are a client-focused agency. We believe in building long-lasting relationships based on trust, integrity, and open communication. We listen attentively to our clients' needs, provide personalized guidance, and strive to exceed their expectations at every stage of the transaction.