Insight Marketing

At Insight Marketing, we pride ourselves on being the most trusted content generation partner for businesses in the industrial markets, including manufacturing, fabrication, construction, and many others. Founded by Chuck Schroeder and Trish Koehler in 2004, our company is dedicated to helping companies reach their target customers through expertly crafted content. With a passion to learn about our clients' businesses and a deep understanding of their needs, we develop content that resonates with our clients' target markets.

Our Expertise

With a combined experience of over three decades in public relations, Chuck Schroeder has built a reputation for himself as an expert in industrial technology and complex subjects. His extensive field experience, coupled with a passion to learn about our clients' businesses, enables us to speak to target markets from the most important perspective: the customers'.

Our team's expertise is reflected in our services, which include:

Integrated Content Generation

At Insight Marketing, we understand the importance of integrating content generation with our clients' marketing strategies. Our services include writing news releases, case studies, technical stories, web content, eNewsletters, literature, presentations, and advertising. We seamlessly integrate these services to deliver a comprehensive content package that helps our clients achieve their marketing goals.

Photography and Video

When we make site visits for written articles, our PR personnel can also shoot video and capture digital images to deliver a complete content package. This integrated approach helps our clients' marketing dollar go farther, and we proudly claim that Insight Marketing led the industry in what is now a common practice.

Social Media Generation

As content and message experts who interview company executives and technical experts every day, we are uniquely positioned to generate social media content that resonates with our clients' target audiences. Our social media services include generating content for Facebook, Twitter, LinkedIn, and other popular platforms.

Media Relations

At Insight Marketing, we know what editors consider news and how to create content they deem newsworthy. Our PR processes and placement tracking mechanisms ensure maximum coverage, resulting in placement rates that beat the competition.

Strategic Planning

A good plan is essential for guiding the marketing communication process. At Insight Marketing, our strategic plans articulate a client's mission statement, brand attributes, and key message points. Our clear, concise plans speed implementation, produce results faster, and make better use of our clients' marketing dollar.

Conclusion

At Insight Marketing, we are dedicated to helping businesses in the industrial markets achieve their marketing goals through expertly crafted content. With our extensive experience, passion for learning, and deep understanding of our clients' needs, we deliver results that exceed our clients' expectations.