Strategus

Strategus is a leading provider of Connected TV (CTV) advertising solutions, dedicated to helping brands and agencies maximize the potential of this exciting and rapidly evolving medium. With a mission to simplify CTV advertising and make it accessible to businesses of all sizes, Strategus has established itself as a trusted partner for companies seeking to harness the power of this innovative technology.

Industries Served

Strategus has extensive experience working across a diverse range of industries, including automotive, education, finance, legal, healthcare, home services, political, real estate, travel, and tourism. This broad experience enables Strategus to provide tailored CTV solutions that address the unique challenges and opportunities of each sector.

CTV Solutions

Strategus offers a comprehensive suite of CTV solutions designed to help businesses achieve their marketing objectives. These services include:

• *Programmatic CTV*: Strategus leverages the power of automation to provide efficient, real-time ad buying and placement, ensuring that businesses can reach their target audience with precision and impact.

• *Audience Targeting*: Strategus' advanced targeting capabilities enable businesses to reach their ideal audience with pinpoint accuracy, ensuring that advertising dollars are used effectively and efficiently.

• *Attribution*: Strategus provides powerful attribution tools that allow businesses to measure the success of their CTV campaigns by linking ad exposure to outcomes, providing valuable insights into campaign performance.

• *Premium Inventory*: Strategus offers access to premium, high-impact inventory, ensuring that businesses can showcase their brand in the most impactful way possible.

• *CTV Cross-Device Retargeting*: Strategus enables businesses to extend their reach by seamlessly retargeting audiences across devices, enhancing CTV campaign continuity and maximizing the potential for conversion.

• *24/7 Reporting*: Strategus provides round-the-clock reporting, allowing businesses to gain insights into their CTV campaigns at any time and optimize their performance with real-time data.

Resources

Strategus is committed to sharing its expertise and industry insights with the wider community. The company offers a range of resources, including:

• *Blog*: The Strategus blog is a wealth of information on the latest CTV trends, insights, and best practices, providing businesses with valuable insights into this dynamic and evolving medium.

• *Case Studies*: Strategus' case studies showcase real-world success stories of CTV campaigns that have made a significant impact, providing businesses with valuable insights into what works and why.

• *Webinars*: Strategus' webinars feature industry leaders sharing essential CTV advertising topics, innovations, and techniques, providing businesses with valuable insights and practical advice.

• *In the News*: Strategus is regularly featured in the media, with articles and press releases showcasing the company's latest news and developments in the CTV landscape.

CTV Education

Strategus is dedicated to educating businesses about the benefits and opportunities of CTV advertising. The company's website features a range of resources designed to help businesses understand the basics of CTV, including:

• *What Is a Walled Garden in Advertising?*: This article explains the concept of a walled garden in advertising and its implications for businesses.

• *Ad Fraud: What It Is and the Role It Plays in CTV*: This article provides an overview of ad fraud in the context of CTV and its impact on businesses.

• *CTV Has Won, Now Comes the Battle of the Tech Giants*: This article explores the battle for CTV supremacy between major tech companies, including Amazon, Netflix, Google, Apple, and Disney.