At Beleco, our mission is to inspire confidence and self-expression through exceptional hairstyling. Our team of experienced professionals, led by Aki and Mari, is dedicated to providing personalized services that cater to each client's unique needs and preferences. Our state-of-the-art facility in Princeton, NJ, offers a comfortable and welcoming environment where clients can relax and trust that they are in good hands.
Our Vision and Philosophy
We envision a world where everyone can feel their best, and we believe that starts with a great hairstyle. Our philosophy is centered around creating a heartwarming environment that values cultural diversity, comfort, and exceptional service. We strive to exceed our clients' expectations by delivering personalized attention, staying updated with the latest trends, and using high-quality products to ensure the best results.
Meet Our Team
Aki, our founder and lead stylist, has over 15 years of experience in the New York metropolitan area and 6 years in exclusive Osaka, Japan salons. He is not only a skilled hairstylist but also an educator who continuously updates his techniques to stay ahead of the curve. Aki's attention to detail and keen eye for what works best for each client have earned him a reputation as one of the top hairstylists in the area.
Mari, our stylist and manager, has 10 years of experience and is passionate about making her clients feel like the best version of themselves. She is skilled in precision cuts, curly hair care, hair color, and alternative hair solutions, making her a go-to for clients with diverse needs. Mari is dedicated to ongoing learning, ensuring that her clients receive the most current and effective treatments available.
Shota, our newest team member, brings a fresh perspective and a lifetime commitment to learning. A graduate of Temple University and the Jean Madeline Aveda Institute, he is constantly seeking out new skills and knowledge to apply to his craft. With a focus on detail and a engaging personality, Shota aims to perfect his skills and bring out the beauty in every client.
Services We Offer
At Beleco, we offer a comprehensive range of services designed to meet all your hairstyling needs. From cuts and colors to perms and relaxers, styling services, and scalp and hair treatments, we have the expertise and resources to help you achieve the look you want. Our services include:
- Haircuts: starting at $60 for women and $45 for men, with options for children and additional services like Olaplex treatment.
- Hair color: starting at $60 for single process root touch-up, with options for all-over color, highlights, and toner.
- Perms and relaxers: starting at $70 for a perm and $250 for a Japanese straight treatment.
- Styling services: including shampoo and blow dry, curling iron, and updo services.
- Scalp and hair treatments: designed to nourish and protect your hair and scalp.
Convenience and Accessibility
We are conveniently located at 4437 NJ-27, Princeton, NJ 08540, next to the PA Dutch Farmers Market. Our hours are Tuesday to Friday from 9:00 AM to 6:00 PM, weekends from 9:30 AM to 6:00 PM, and we are closed on Mondays and every 1st and 3rd Sunday. You can book an appointment online or by calling us at 866.295.0077. We look forward to serving you!
Overall Experience
The majority of reviewers had an extremely positive experience at Beleco salon. They praised the stylists, particularly Aki, Mari, and Shota, for their expertise, attention to detail, and excellent communication skills. Many reviewers appreciated the personalized service, cleanliness, and professionalism of the salon.
Praises for Stylists
Reviewers raved about the stylists' skills, particularly in cutting, coloring, and Japanese straightening treatments. They appreciated the stylists' ability to listen to their needs and deliver high-quality results.
Salon Atmosphere
The salon's atmosphere was described as clean, welcoming, and comfortable. Reviewers appreciated the spacious and sanitized facilities, as well as the lack of overbooking and waiting.
Minor Drawbacks
Some reviewers mentioned the difficulty in making an appointment, citing that it needs to be booked months in advance. Additionally, one reviewer expressed frustration with the long wait time for an appointment.
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