Aria Marketing

Who we are

Aria Marketing is an award-winning healthcare communications agency established in 1999. We help healthcare technology (IT) companies elevate their brand awareness, influence, and impact through strategic public relations and marketing solutions. With a deep understanding of the healthcare landscape, we partner with clients to shape and amplify their messaging across all media channels.

What we do

Our diverse portfolio of services combines strategic expertise with creativity and data-driven insights to drive measurable results for our clients. We offer:

1. Strategic Counsel & Planning

• Development of tailored PR and marketing strategies aligned with business goals.
• Market research and competitive analysis.
• Development of clear and concise messaging frameworks.

2. Thought Leadership & Influencer Engagement

• Generation of impactful thought leadership content, including articles, white papers, and webinars.
• Identification and engagement with key industry influencers and journalists.
• Participation in industry conferences and events.

3. Media & Social Media Relations

• Proactive media outreach and placements.
• Crisis and media training.
• Development and management of engaging social media campaigns.

4. Content Development & Marketing Materials

• Development of compelling press releases, case studies, website content, and marketing materials.
• Production of engaging videos and infographics.

5. Advocacy & Awards

• Assistance with industry awards and thought leadership recognition.
• Management of patient advocacy campaigns.

6. Market Intelligence & Analytics

• Measurement and analysis of campaign performance through industry-specific metrics.
• Tracking trends and competitive landscapes.

Our Clients

We partner with leading healthcare IT companies, from established players to innovative startups. We take pride in building strong, collaborative relationships with our clients and delivering exceptional results.

Why choose Aria Marketing?

• Healthcare expertise: We are exclusively focused on healthcare, allowing us to understand the unique challenges and aspirations of the industry.
• Strategic approach: We go beyond simply generating awareness to develop impactful strategies that drive business value.
• Data-driven insights: We leverage data analytics to measure and optimize campaign performance.
• Client-centricity: We prioritize client satisfaction through open communication, transparency, and proactive problem-solving.