Crescent Real Estate Equities

Crescent Real Estate is a privately held, vertically integrated commercial real estate investment, development, and operating firm. With a legacy spanning nearly three decades and a proven track record of success across multiple market cycles, Crescent has established itself as a leader in the industry. The company focuses on acquiring, developing, and managing high-quality properties in select, dynamic markets, partnering with a discerning group of investors and high-net-worth individuals who share a commitment to excellence and long-term value creation.

Crescent's expertise extends across a diverse range of property types, including office, multifamily, hotel, and mixed-use developments. Led by the vision and experience of Chairman John Goff, the company has consistently delivered superior risk-adjusted returns for its investors while leaving a positive imprint on the communities it serves. Goff's deep understanding of the real estate market, coupled with a team of seasoned professionals, allows Crescent to identify and capitalize on unique opportunities, transforming them into thriving destinations that elevate the living, working, and playing experiences of those who engage with them.

Our Values: Foundation of Excellence

Crescent's core values serve as guiding principles that shape its culture and drive its success.

• Act Like an Owner: Every decision is made with the long-term perspective and responsibility of an owner, ensuring superior results for stakeholders and building lasting trust.
• Make a Difference: Crescent strives to create spaces that not only generate value but also have a positive impact on the lives of individuals and communities, fostering a sense of belonging and contributing to a vibrant urban landscape.
• Value Culture: A collaborative, inclusive, and supportive environment is nurtured, where integrity, hard work, and a shared passion for excellence are celebrated.

Investment Philosophy: A Cycle-Tested Approach

Crescent Real Estate's investment philosophy is rooted in a proven track record of navigating diverse market cycles. The firm believes in acquiring properties with inherent value and potential for appreciation through strategic repositioning, development, and active management. This disciplined approach, coupled with a meticulous underwriting process, allows Crescent to identify opportunities that align with its long-term investment goals and generate consistent, risk-adjusted returns for its investors.

Crescent's Investment History: A Legacy of Success

Since its inception, Crescent has been involved in numerous landmark transactions and developments, consistently setting industry benchmarks.

The company's rich history includes the landmark acquisition and development of The Crescent, a mixed-use office tower in Uptown Dallas, which serves as a testament to Crescent's ability to create innovative and world-class destinations.

Through strategic partnerships and a relentless focus on delivering exceptional results, Crescent has solidified its reputation as a trusted partner for investors seeking to maximize their real estate portfolio performance.

Looking Ahead: Continued Growth and Innovation

Crescent Real Estate remains committed to investing in the future and shaping the urban landscape of tomorrow. The company plans to continue expanding its footprint in select markets, pursuing opportunities that align with its core values and investment philosophy.

Driven by innovation, a deep understanding of market trends, and a unwavering commitment to excellence, Crescent Real Estate is poised to continue its legacy of creating exceptional real estate experiences for generations to come.