Aurum Advantage

Aurum Advantage is Rhode Island's leading product placement, merchandising, and marketing agency. We are a team of seasoned professionals deeply passionate about driving success for both manufacturers and retailers. Our collective expertise spans a multitude of key areas within the retail landscape, including forecasting, analytics, importing, shipping, item setup, product management, and promotional development. This comprehensive understanding of the retail ecosystem allows us to offer a unique and unmatched level of service to our clients.

At Aurum, we pride ourselves on building lasting, mutually beneficial relationships. We view ourselves as partners to our manufacturers and retailers, working collaboratively to achieve shared goals. Our commitment to integrity and meticulous attention to detail has earned us a reputation as a trusted resource, enabling us to help our clients maximize their sales potential.

A 360-Degree Approach to Product Success

We recognize that successfully bringing a product to market requires a multi-faceted approach. That's why Aurum Advantage offers a comprehensive suite of services designed to address every stage of the product lifecycle.

Product Evaluation

Before a product can hit the shelves, it's crucial to evaluate its market viability and potential. Our team conducts in-depth reviews of existing product and brand marketing strategies, price points, shelf presence, unique selling propositions, and overall fit within the retailer's ecosystem. We leverage our industry knowledge and analytics to identify strengths, weaknesses, and opportunities for improvement, ensuring your product is strategically positioned for success.

Strategic Planning

We develop customized strategic plans that lay the groundwork for achieving your product goals. This involves collaborative discussions with clients to understand their objectives, target audiences, and competitive landscape. Our plans encompass comprehensive market research, accurate performance forecasting, development of optimal timelines, and the creation of robust marketing strategies. We explore opportunities for store brand partnerships, exclusivity arrangements, and off-shelf placements to maximize product visibility and impact.

Supplier Support

Providing manufacturers with exceptional support is a cornerstone of our service philosophy. We offer a wide range of sales support services, including seamless sample request and delivery processes, item setup and maintenance within retailer systems, and comprehensive item validation to ensure accuracy and compliance. Our dedicated account managers act as extensions of your team, providing ongoing communication, issue resolution, and expert guidance throughout the product lifecycle.

Analytics and Deduction Management

We recognize the importance of data-driven decision-making. Aurum Advantage employs advanced analytics tools to track key performance indicators, providing our clients with actionable insights into consumer behavior, market trends, and product performance. We also actively work with vendor accounting departments to review deduction claims and invoice shortages for validity, ensuring accurate payments from retailers and maximizing your bottom line.

A Legacy of Success

Aurum Advantage has a proven track record of success, spanning over three decades of experience selling products across a diverse range of retail categories. Our deep understanding of the retail landscape, coupled with our unwavering commitment to excellence, has enabled us to achieve remarkable results for our clients. We are confident in our ability to help you navigate the complexities of the marketplace and achieve your product goals.