Taking Steps to a Better You
SimpsonScarborough is a unique agency with a forward-thinking approach to brand building and marketing in the higher education landscape. We've spent over two decades partnering with leading colleges and universities, understanding their unique challenges and aspirations.
Our Mission
We empower higher education institutions to build powerful brands that resonate with current and prospective students, alumni, and the broader community. We believe in data-driven insights, strategic creativity, and seamless integration to achieve impactful results.
What We Do
We offer a comprehensive suite of services encompassing the entire brand-building process, including:
Research & Strategy
- Market research and analysis
- Competitive landscape audits
- Brand positioning and messaging development
- Strategic planning and roadmaps
Creative & Design
- Visual identity development and refresh
- Website and digital experiences
- Print and digital marketing materials
- Content creation and storytelling
Digital Marketing
- Paid social media campaigns
- Search engine optimization (SEO) and paid search
- Influencer marketing and social listening
- Analytics reporting and optimization
Strategic Solutions
- Enrollment marketing campaigns
- Alumni engagement programs
- Fundraising and philanthropy initiatives
- Crisis communication and reputation management
Our Approach
We believe in a collaborative and transparent approach, working closely with our clients every step of the way. We provide clear and concise progress updates, ensuring you're always informed and empowered to make informed decisions.
Why Choose SimpsonScarborough?
- Experience and Expertise: Extensive experience with higher education institutions across diverse sectors.
- Data-Driven Insights: Access to valuable research and data-driven strategies for impactful results.
- Strategic Partnerships: Collaborative and transparent working style for successful outcomes.
- Results-Focused: Measurable results through improved brand awareness, enrollment numbers, and fundraising success.
Let's explore a partnership to elevate your institution's brand and achieve your unique marketing goals. Contact us today for a complimentary consultation and discover the power of a strong, strategic brand in higher education.
Concerns about Unapproved Solicitation
Lack of Approval and Credibility
The reviewer expresses frustration and disappointment with being asked to review the UW School of Law without the school's approval. They question the credibility of the research firm, stating that they do not consider it to be the "first and last name in higher ed research" as claimed. The reviewer shares that they contacted a University Dean who was unaware of the research firm, implying a lack of legitimacy.
Recommendation for Improvement
The reviewer suggests that the research firm should obtain permission from the school before soliciting reviews from alumni.
