Empowering Marketers and Publishers to Measure Everything
Kochava is a leading provider of measurement and attribution solutions for marketers and publishers. We deliver better insights and actionable data in one operational platform, enabling our clients to optimize their marketing strategies and campaigns across various channels, devices, and audiences.
Our extensive network of certified integrations includes paid media partners such as Facebook, Google, TikTok, Twitter, Snap, and many more. We also support traditional ad networks, DSPs, SKAdNetwork certified partners, affiliates, influencers, and owned media channels, allowing marketers and publishers to measure everything with confidence.
A Comprehensive Solution for Measurement and Attribution
Kochava's platform provides a wide range of services that cater to the unique needs of our clients. Our offerings include:
1. Omni-Channel Attribution: Measure and analyze marketing campaigns across multiple channels, devices, and platforms, giving you a unified view of your marketing performance.
2. iOS Solutions: Unlock the full potential of SKAdNetwork with Kochava's iOS solutions, ensuring accurate attribution while preserving user privacy.
3. Cost Tracking and Total LTV: Optimize your marketing budget by accurately tracking costs and understanding the lifetime value of your customers.
4. Advanced TV and Video Solutions: Measure and analyze the performance of your TV, OTT, and Connected TV campaigns.
5. Out-of-Home (OOH) and Digital-Out-of-Home (DOOH) Solutions: Combine the power of physical and digital advertising with Kochava's OOH and DOOH solutions.
6. Web Measurement: Gain valuable insights into your web-based campaigns and improve your overall marketing strategy.
7. Marketing Mix Modeling: Implement data-driven marketing strategies and allocate resources effectively using Kochava's marketing mix modeling solution.
The Marketers Operating System - A Smarter Marketing Tech Stack
The Marketers Operating System (m/OS) is Kochava's unique solution for integrating omnichannel marketing solutions seamlessly. With the m/OS, advertisers and publishers can harness the power of best-in-class solutions to scale their businesses effectively.
The m/OS supports all phases of your marketing strategy, including Attract, Engage, Analyze, and Optimize, offering a flexible and scalable operational platform. With the Marketers Operating System, you can streamline your MarTech stack and get the most from all your tools using API-first solutions.
Request a Demo and Get Pricing
To learn more about Kochava's solutions and how we can help you enhance your marketing efforts, request a demo or get in touch with us for pricing information.
Company Culture and Employees
The reviews highlight conflicting opinions about the company culture and employees. Some reviewers, such as Sachin Dutta, have praised the company, stating that it has "awesome people" and is a "cool company to work for, offering excellent opportunities for professional growth and development." However, others have criticized the company's treatment of customers, with Paul Dix describing a poor customer service experience, and Troy Olson mentioning a dirty state of the building's windows.
Privacy and Data Harvesting
A significant number of reviewers have expressed concerns about the company's handling of personal data. Jason Lycan, Chris Hardwirk, and Katelyn Woodworth have accused the company of stealing or harvesting information without consent. Sean Smith even reported being tracked despite blocking app tracking notifications. On the other hand, Ralph Schreckengost viewed the company's practices as "great" for marketing purposes.
Overall Experience
The reviewers' experiences vary greatly, from Matthew Repplier and Zach Carothers, who praised the company's impact, management, and innovative products, to Paul Dix, who described a disappointing and insulting experience. Troy Olson was impressed with the company's products, while Erika Cox was bothered by the dirty state of the building's windows.
