At OVO, we are a branding agency dedicated to solving critical business issues. For over 15 years, we have been guiding brand launches, rebranding efforts, naming, messaging platforms, identity systems, and repositioning across various industries. Our senior-level consultants combine their expertise to help companies build and protect their value.
Expertise
Our expertise lies in our ability to deliver on the promises we make to our clients, thanks to the skills of our people, the effectiveness of our consultation, and the professional manner in which we execute. We are a smaller agency by design, employing only senior staff who work collaboratively on every project. Our team consists of strategists, researchers, analysts, writers, designers, and developers who have a strong history of brand building across various industries.
Our Services
We offer a range of services designed to help our clients build and maintain a strong brand presence. These services include:
- Brand Discovery: We employ research and evidence to uncover the truths underlying perception, potential, and performance. This helps us understand what resonates with an audience and why another brand may underperform.
- Brand Strategy: We create a well-defined strategy that articulates the brand's purpose, promise, and position. This alignment ensures that all efforts enhance brand equity and deepen customer engagement.
- Brand Identity: We create an identity system that represents a brand's personality, values, and culture. This includes the name, logo, tagline, typography, and color.
- Brand Management: We monitor and adjust to better deliver on the brand promise, as the market and customer needs evolve.
Our Beliefs
At OVO, we believe that branding is the deliberate act of influencing the intangible impression that exists only in one's mind. We believe that branding must align what is promised with what is delivered and must seek to bring to light the essential attributes unique to a brand. We believe that success is based on real connections, not mere spectacle or artifice.
Our Industries
We have experience serving various industries, including:
- Apparel
- Arts and Culture
- Beauty and Wellness
- Business-to-Business
- Business-to-Consumer
- Construction and Real Estate
- Education
- Energy
- Food and Beverage
- Government
- Healthcare and Medical
- Not-for-Profit
- Professional Services
- Retail
- Technology
Our Team
Our team consists of thought leaders who have a strong history of brand building across various industries. Our leadership includes:
- Ryan Durant, Founding Partner
- Kyle Hildebrant, Founding Partner
- Eric Hillerns, Senior Brand Strategist
- Jessie Usie, Senior Designer
- Christina Sharp, Senior Designer/Illustrator
- Michael S. Rivette, Senior Designer
- Paul Manley, Director of Photography
Professionalism and Creativity
Several reviewers have praised OVO for their professionalism and creativity in their work. Melissa Gwinn, for example, felt comfortable working with the team on a rebranding project and appreciated their friendly and professional approach. Thomas Kang's practice, Pugetsoundperio.com, worked with OVO to create a premium introduction booklet, which they highly recommended. Nicole and Mark Patel have also praised OVO for their expertise and innovative approach to rebranding.
Confidence and Satisfaction
Reverend Gaddy appreciated OVO's "cryptic viral marketing shenanigans" outside their office, which added to their positive experience. Nicole and Sandy Leander were impressed with OVO's ability to understand their organizations' true identities and create a new brand identity that accurately reflected their missions. Fuchsia Spa credited OVO with helping them shape and mold their brand, and praised their integrity.
Disappointment and Unpleasant Experience
Camaron Torres, on the other hand, had a very different experience with OVO. They rated the place the worst and mentioned that they would have been better off sleeping in their car than staying at OVO. They cited unpleasant conditions, including a room that smelled like weed and a shower that didn't work.
