Embracing the Power of People
At Proof Strategies, we're a leading independent public relations and marketing agency that has been connecting our clients to their audiences authentically and effectively for over three decades. We're driven by a curiosity that challenges us to ask better questions, allowing us to deeply understand people, culture, and the clients that trust us to connect them to who and what matters.
Our Story
Our story is one of obsession with people - how they think, who they trust, what matters to them, and how to connect with them. It's what drives us to ask better questions, developing insights and strategies that create authentic connections with audiences and long-lasting success for our clients.
Our Values
At Proof Strategies, we're committed to our six core values:
Excellence: We're committed to excellence in how we serve, counsel, and deliver meaningful and measurable results for our clients. It's a commitment to giving our best to our people, our partners, and our community.
Empathy: Empathy is the foundation of how we connect with each other, our clients, and the public - by asking questions, genuinely listening, and deeply understanding audiences.
Curiosity: Curiosity is in our DNA, fueling a constant desire to learn, improve, and discover more about each other, our craft, our clients' challenges, and our world.
Innovation: We envision new approaches, seeking other perspectives and different ways of doing things to add new value. We're passionate about exploring ideas big or small to help us evolve.
Inclusivity: Equity, diversity, and inclusion are essential to us. We hold all Proofers, especially our leadership team, accountable to actively and intentionally engage all people in all their identities to foster belonging, purpose, safety, and respect.
Integrity: We believe in acting with honesty and doing the right thing, even when no one is looking. We strive for strong moral and ethical principles in our day-to-day interactions and broader corporate social responsibility initiatives.
Our Leadership Team
Our senior team members are hands-on, working with clients and bringing decades of experience to solving business challenges. They set the tone for our organization, leading by example and demonstrating the values we hold dear.
What We Do
We craft the right-sized solutions with targeted expertise, offering a range of services that include:
- Strategy & Consulting: Fusing intelligence and empathy to uncover compelling insights that inspire and guide our work.
- Solutions: Cultural & marketplace research, audience insights, journey mapping, creative brand strategy, content marketing, employer branding, and communications, ensuring clarity, consistency, resonance, and retention in your messaging.
At Proof Strategies, we're committed to advancing how people listen, understand, and share stories that have impact. We recognize the ongoing resilience and contributions of Indigenous Peoples across Turtle Island and strive for reconciliation, understanding, and meaningful collaboration as we work towards a more just and equitable future for all.
Let's Work Together
Curious what we can do for your brand? Let's start a conversation.
