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Taking care of your health is our business

Welcome to Boer Insurance Group, your trusted independent insurance agency in Grand Rapids, Michigan. Since 1917, we have been committed to providing personalized insurance solutions to our clients in the greater Grand Rapids area. As a third-generation family-owned business, we take pride in our long-standing heritage of excellence and our strong commitment to serving our community. Our team of experienced professionals is dedicated to delivering exceptional customer service tailored to your unique needs.

Our Team

At Boer Insurance Group, our team of licensed professionals is our greatest asset. With over 150 5-star reviews, we are proud of the reputation we have earned for our unwavering commitment to client satisfaction. Meet our team:

  • David Boer: David is the founder of Boer Insurance Group and a seasoned insurance professional with over 35 years of experience in the industry. He holds numerous professional designations, including Certified Insurance Counselor (CIC), Accredited Advisor of Insurance (AAI), and Licensed Insurance Counselor (LIC). David earned his degree in Risk & Insurance from Michigan State University and has been serving the Grand Rapids community ever since.
  • Brian Boer: Brian, David's son, joined the team in 2017 after working as a CPA in Grand Rapids and Toronto. Brian earned his Bachelor's and Master's degrees in Accounting from Michigan State University and is passionate about protecting the public and providing unparalleled client service.
  • Derek Boer: Derek, David's other son, also joined the team in 2017 after working as a CPA in New York City. Derek holds a Bachelor's and Master's degree in Accounting from Michigan State University and brings a wealth of experience from his time working with global companies in New York City.
  • Grace McLaughlin: Grace is the newest member of our team, having joined us in 2019 after graduating Magna Cum Laude from Michigan State University with a Bachelors in Sociology and a minor in Economics. Grace brings her attention to detail, client service experience, and knowledge of The Office to Boer Insurance Group.
  • Beth Kessler: Beth joined our team in 2021 and graduated from Central Michigan University with a Bachelors in English and a minor in Broadcasting and Cinematic Arts. Beth enjoys spending her free time reading, writing, and doing various DIY projects.
  • Valina Greer: Valina brings nine years of prior insurance experience to the Boer Insurance Group team, primarily as an account manager. Valina loves to travel, especially to Caribbean beaches, and enjoys spending time with her family, watching NFL football, and binging Netflix documentaries.
  • Victor Hernandez: Victor is a seasoned insurance professional with over a decade of experience in the industry. He is empathetic and detail-oriented, and his diverse insurance experience brings valuable industry knowledge to the Boer Insurance Group team.

Our Services

At Boer Insurance Group, we understand that every client is unique. That's why we offer a comprehensive range of insurance products tailored to your specific needs. Our services include:

  • Auto Insurance: We offer competitive auto insurance quotes from top-rated carriers, including liability, collision, and comprehensive coverage options.
  • Home Insurance: Protect your home and belongings with our customized home insurance policies, including dwelling, personal property, and liability coverage.
  • Umbrella Insurance: Our umbrella insurance policies provide an extra layer of liability protection, safeguarding your assets and future earnings.

Why Choose Us?

At Boer Insurance Group, we put our clients first. As an independent insurance agency, we represent a diverse range of insurance carriers, allowing us to find the best coverage at the most competitive rates. We take the time to understand your unique needs and provide personalized insurance solutions tailored to your specific situation. With over a century of experience in the insurance industry, you can trust Boer Insurance Group to be your expert partner for all your insurance needs.

Reviews
Positive: Clients praise Boer Insurance Group for their personalized service, expertise, cost savings, and quick response.

Overall Experience

The overall experience with Boer Insurance Group is overwhelmingly positive. Clients praise the personalized service, quick responses, and expertise of the agents, particularly Derek and Brian. Many reviewers mention the significant cost savings they achieved by switching to Boer Insurance Group, while also receiving better coverage.

Key Strengths

  • Personalized Service: Clients appreciate the personalized approach, with agents taking the time to understand their needs and provide tailored solutions.
  • Expertise: Reviewers praise the agents' knowledge and understanding of the insurance industry, which helps them find the best coverage options.
  • Cost Savings: Many clients mention the significant cost savings they achieved by switching to Boer Insurance Group.
  • Quick Response: Agents are responsive and quick to address clients' questions and concerns.

Client Satisfaction

Clients are extremely satisfied with their experience with Boer Insurance Group, praising the agents' professionalism, patience, and expertise. Many reviewers have referred family members and friends to the agency, and several have switched from larger national carriers to Boer Insurance Group.

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