Bridge Marketing-Boston

Bridge Marketing is a full-service marketing firm dedicated to helping B2B, SaaS, and Financial Services firms grow with data-driven marketing strategies. Our expertise lies in the finance and technology sectors, where we help businesses overcome the lead generation challenge using strategies grounded in research, testing, and measurable results.

Led by our Managing Director, Barbara Kotlyar, MBA, our team has a proven track record of leading high-impact marketing initiatives that drive visibility, acquire new clients, and expand partner and client relationships. With over 12 years of marketing experience, Barbara has helped numerous clients, including Sprinklr, Intercom, Zacks Investment Management, Aircall, Peak Trust Company, Invoca, Smartbear, Experts Exchange, AgillLink, and others, grow their businesses with effective marketing strategies.

Barbara holds a Bachelor of Science in Business Administration and an MBA from Northeastern University. She specializes in demand generation, email marketing, nurture campaigns, and sales outreach best practices. As a seasoned marketing professional, Barbara understands the unique challenges that B2B, SaaS, and Financial Services firms face and is committed to helping them bridge the gap between their business and their clients.

Services

At Bridge Marketing, we offer a range of marketing services tailored to meet the specific needs of your business. Our goal is to help you generate leads, build brand awareness, identify target markets, and create original content. Here are some of the services we offer:

• Marketing strategy and recommendations
• Mapping the customer journey to build personas for better targeting
• Custom client onboarding emails and communications
• Survey creation, execution, and analysis
• Implementation and management of marketing automation and CRM systems (Marketo, Salesforce, Hubspot)
• Reporting and optimization
• Branding and awareness campaigns
• Social media account management
• SEO/ SEM campaign execution
• Event management and execution (trade shows, client appreciation events, seminars)
• Webinar content creation, hosting, and execution
• Original content creation and ghostwriting
• High-impact direct mail campaigns
• Develop email marketing and nurturing campaigns

Customized Solutions

After an initial consultation, we will create a service menu designed to meet the specific needs of your firm. Our approach is grounded in research, testing, and measurable results, ensuring that we deliver customized solutions that drive growth and success for your business.

What Our Clients Say

"Barbara is a big reason why ByAllAccounts projected in the market far greater than the actual size of the firm. When I took over the Marketing function at AgilLink one of my first calls was to Barbara and it was one of the better decision I made that year in hiring her as an outside marketing agency. Barbara is hard working, pragmatic and knows her stuff. I trust her judgement and value her advice." - Mark Wickersham

"Barbara and her team at Bridge Marketing were a great asset to our small marketing team. She will, from the start, roll up her sleeves and is eager to start solving your marketing problems. Barbara is very hard working and a team player. She was able to come into our team and integrate very naturally. She worked well with all members of our team. Together we worked on implementing a new CRM and Barbara made this transition as easy and smooth as possible." - Thomas Bernal

"Barbara and her company, Bridge Marketing, have been the best addition to our team yet. Her expertise and ability to implement great marketing systems, processes, and ideas is superior to any in the industry. She is quick to resolve issues, very quick to devise an overall marketing plan and works wonderfully with all other marketing contractors to pull everything together from website design and content to written/social media content and more. We would recommend her to any firm that is committed to investing ON their business and marketing and wants a strong presence within the financial advisory industry." - Jennifer Goldman

"Barbara is a powerhouse problem solver. As my right-hand person for the past couple of years Barbara has been tenacious in solving big marketing problems, from systems configurations to lead nurturing. I know that when I ask Barbara to recommend a solution for a marketing challenge I can be rest assured that it will be solved. Barbara has also become a trusted go-to resource for her peers internally, and she has a unique ability to make even the most complex marketing strategies accessible and understandable to all." - Joseph A. Murphy