Bassett & Bassett

Since 200+ years of combined experience, Bassett Bassett's mission is to create meaningful connections between organizations and their audience. We believe that effective communication is not just about exchanging words, but about understanding the people behind the words. That's why we apply the principles of communication science and psychology to create strategic and integrated communication programs that help organizations achieve their goals.

Our Approach

Our approach is rooted in applied communication science and psychology, which emphasizes the importance of understanding human behavior and psychology in communication. We believe that communication is not just about sending messages, but about creating meaningful connections with the people who receive them. That's why we use a unique blend of art and science to create communication programs that resonate with our clients' target audiences.

Our Team

Our team is a global force, spanning across the world, from Detroit to Pune, India and the Middle East. Our experts are specialists in various areas of strategic communication analysis, design, and implementation. With a global presence, we can provide services whenever and wherever our clients require. Our team is led by:

• Leland Bassett, Chairman & CEO
• Tina Bassett, President
• Michelle Martinez-Bassett, Executive VP - Client Services
• Eddie Baranek, Content Marketing Manager
• Elaine M. Pearson, VP - Administration
• Carolyn Lee, Administrative Assistant
• Asia Pacific Vidya Moorthy, Managing Director - Asia Pacific Operations
• Radhika M. Sheth, Communication Manager and Counselor
• Hetal R. Thanki, Communication Manager and Counselor
• Abheek Dhar, Production Associate

Our Services

We offer a comprehensive range of strategic communication services, including:

• Strategic Integrated Communication Planning & Management
• Branding & Marketing
• Public Relations & Media Relations
• Digital Strategies & Content Marketing
• Crisis Management & Message Development
• Marketing & Advertising
• Special Events & Employee Communications

We believe in a collaborative approach, working closely with our clients to understand their unique needs and goals. We develop personalized plans that integrate all aspects of communication to help organizations achieve their objectives.

Our Expertise

With over 200 years of collective experience, we have worked with clients across various sectors, including financial services, manufacturing, education, healthcare, environmental services, entertainment, professional services, food services, retail, fine and performing arts institutions, associations, software providers, and digital agencies. We have the expertise and flexibility to adapt to the unique needs of each client.

At Bassett Bassett, we're passionate about creating meaningful connections and helping organizations achieve their goals. Whether it's a full turnkey program or a single project, we bring the same level of passion, creativity, and expertise to the table.