Big Rocks

Big Rocks A Marketing Cooperative is an association of seasoned marketing professionals with expertise across all areas of marketing. As a virtual organization, we have the ability to access the necessary resources and tools to provide comprehensive marketing solutions without the added costs of excessive overhead and management.

Founded by Brett C McCarty, a marketing expert with over 20 years of experience in diverse industries such as entertainment, financial services, and package goods, Big Rocks A Marketing Cooperative specializes in innovative "audience-centric" marketing strategies. With a deep understanding of both consumer and trade, internal and external target segments, Brett has helped numerous clients achieve their goals through her unique approach.

Brett's contributions and innovative solutions have been recognized by the marketing community and she has received several prestigious awards, including the Reggie (promotion marketing), CTAM (cable marketing), Benny (direct marketing), and American In-House Design (Graphic Design USA). She is also a guest lecturer at the Fordham Graduate School of Business in New York and at the Bertolon School of Business Salem State University in Salem, MA.

Brand Stewardship - Words to Work By

We believe that uncompromising integrity and a passion for excellence and innovation are the cornerstones of successful marketing. We strive to understand the essence of each brand we work with and use that as inspiration for all our communications. Our approach is to be true to the brand and know our audiences, internal (management, sales force) and external (trade, consumer, press, and shareholders). We use a pragmatic approach and apply the Logic Rule in all our work, while conducting thorough due diligence.

At Big Rocks A Marketing Cooperative, we understand that dynamic brand management is critical in today's global environment where customers and consumers shape the conversation. Our approach ensures that all brand content, whether visual, written, or experiential, is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for exceptional user experience across all channels.

Our Services

As a full-service marketing cooperative, Big Rocks offers the following services:

• Audience-centric marketing strategies
• Brand development and management
• Integrated communications planning
• Content development and management
• Digital marketing
• Social media management
• Event planning and management
• Public relations
• Market research and analysis

Our team of seasoned marketing professionals has expertise across all facets of marketing, ensuring that we can provide our clients with the right solutions to meet their unique needs. We take a collaborative approach to all our work and pride ourselves on being responsive and flexible to our clients' needs.

Our Clients

We have had the privilege of working with a diverse range of clients, including:

• America's Best in Class
• Barking Planet Productions
• Blue Cross Blue Shield MA
• D Capone Spa
• EastWest Markting Group
• eBay Real Estate
• EMQ Families First
• EPiX Independent
• Keystone Partners
• Millennium Dance Partners
• Nantucket Film Festival
• Pembroke Pictures
• Perio Management Consultants
• Showtime Networks
• Talbott Teas
• TIAA-CREF
• Thoughtware Worldwide
• Ventanis
• Wamesit Lanes

Our clients value our expertise, creativity, and commitment to excellence. We take pride in our ability to deliver solutions that help our clients achieve their goals and build strong, enduring brands.