Coverdell

Coverdell has been a leading marketer and administrator of insurance programs since 1964. With over 50 years of retail marketing experience and 20 years of administering insurance and membership programs, Coverdell serves more than six million individuals across the country today. As a licensed third-party administrator, licensed insurance broker, and licensed discount medical plan organization (DMPO), Coverdell is dedicated to providing quality products with outstanding service and significant savings to its members.

Technology

Coverdell leverages cutting-edge digital marketing automation and strategic planning to market its programs effectively. Our multi-channel integration approach enables us to reach our target audience through various channels, ensuring maximum reach and engagement. Our award-winning program administration and customer service have made us the go-to resource for clients looking to offer financial security for their customers.

Overview

Coverdell designs, implements, services, and supports insurance programs on a wholesale, retail, and direct-to-consumer basis. We help individuals and families reduce the costs associated with health care, auto, and home ownership through non-insured discount benefit programs and direct-to-consumer products. Our long-standing history, expertise, and strong business relationships enable us to market our programs through partnerships with major financial institutions, leading brands, associations, and insurance companies across North America.

Direct-to-Consumer

Our direct-to-consumer products help everyday people save time and money. We provide benefits to millions of individuals across North America, offering significant savings on everyday costs like auto, home, health, and other lifestyle expenses. We are committed to providing easy-to-use products that save our members time and money while promoting work/life balance and financial stability.

Affinity Marketing

Coverdell helps brands deliver more value to their constituents through affinity marketing. We offer customized membership benefits programs tailored to our partners' needs, enabling them to strengthen existing relationships, build brand loyalty, and grow their revenue. Our innovative strategic marketing approach combines quality products and services at competitive prices with exceptional customer service.

Wholesale Insurance Programs

Our wholesale insurance programs provide peace of mind to customers while growing our partners' revenue, strengthening existing relationships, and building brand loyalty. We offer support to help our partners maximize the results of their insurance program, providing access to quality, contracted providers. Our in-house team of trained administration and customer support professionals ensures smooth operations and satisfied customers, online, offline, and over the phone.

Administration

Our administration services include managing all aspects of a campaign, from full administration to customer service. We offer multiple marketing and enrollment channels, including real-time data integrations and data entry, enabling us to customize or personalize capabilities to support our partners' needs. Our seasoned capabilities for cross-selling, up/down-selling, and customer retention make us a valuable partner in growing our clients' businesses.

Our Brands

At Coverdell, we build custom solutions tailored to our partners' needs. Our brand portfolio includes Carefree Dental, Carefree Auto, Carefree M.D., and Reassurance Dental, offering significant savings on everyday costs like auto, home, health, and other lifestyle expenses. Our freePharmacyCard provides access to discounts on prescription medications, while our Gallagher Affinity Insurance Services brand offers a range of insurance products and services.