Strauss Karl

Driven by innovation and a passion for functional simplicity, Strauss Marketing, Inc. has been helping businesses bring exceptional consumer electronics and houseware products to market for over three decades. Founded in 1991, we've helped countless start-ups and established brands navigate the complexities of product development, marketing, and distribution in the North American retail landscape.

Our Expertise

Our deep understanding of the consumer electronics and houseware industries allows us to guide clients through every step of the product development process. From initial concept visualization to shelf-ready product launches, we offer comprehensive services that include:

Product Design & Customization

• Collaborative brainstorming to establish product concepts and functionalities.
• Detailed product design and engineering specifications.
• Collaboration with off-shore manufacturers for cost-effective production.

Product Sourcing & Procurement

• Access to a vast network of reliable suppliers, both domestic and international.
• Procurement expertise to negotiate competitive pricing and efficient logistics.

Packaging & Marketing Support

• Packaging design optimization for enhanced product visibility and shelf appeal.
• Comprehensive market research and consumer insights.
• Development of impactful marketing campaigns and promotional materials.

Product Development & Testing

• Rigorous analysis and testing of prototypes to ensure quality, functionality, and competitive performance.
• Feedback collection and iterative product refinements based on market research and consumer preferences.

Additional Services

• Point-of-purchase display and signage development.
• Category management and strategy consultations.
• Margin analysis and program optimization recommendations.

Our Commitment

Strauss Marketing believes in fostering close partnerships with our clients. We treat every project as a collaborative endeavor, working hand-in-hand with clients to translate their visions into successful product launches. We are committed to:

• Understanding client needs and aspirations.
• Delivering transparent communication and consistent updates.
• Providing practical and actionable insights based on market knowledge.

Our Diverse Clientele

Over the years, we have collaborated with leading brands such as Alert Works, Amazon, Ambient Weather, and Costco. This diverse portfolio showcases our ability to cater to businesses of all sizes and across various industries.