Setter

At Setter, we believe in digging deeper - focusing not only on what you do, but why you do it. Your reason for being. Your vision for a better world. Your brand purpose. A story to inspire action, cement loyalty, and drive greatness. We're a full-service agency, dedicated to helping clients of all shapes and sizes - from tech startups to Fortune 500's, higher ed to corporate, B2B to B2C, nonprofits to for-profits - deliver high-impact marketing communications that generate the right leads and compel them to act.

Services

As a full-service firm, we don't hang our hats on a particular solution. We develop customized marketing programs that generate the right leads - and compel them to act. From strategy to execution, clients appreciate our careful listening, thoughtful planning, and innovative approaches to design and content. Our range of services includes:

• Brand Strategy: We help clients uncover their brand purpose, positioning, and messaging, so they can cut through the noise and resonate with their target audience.
• Market Research/Analysis: We conduct research and analysis to gain a deep understanding of our clients' target audiences, competitors, and markets.
• Internal/External Interviews: We conduct internal and external interviews to gather insights and feedback from key stakeholders and customers.
• Audience Segmentation: We segment audiences to identify the most promising opportunities and tailor our marketing strategies accordingly.
• Communication Strategy: We help clients develop communication strategies that align with their brand purpose and resonate with their target audience.
• Content Strategy: We create content that informs, engages, and inspires audiences, from blog posts and social media to video and events.
• Demand Generation Strategy: We develop marketing campaigns that generate leads, build awareness, and drive conversion.
• Digital Marketing: We leverage digital channels to reach and engage our clients' target audiences, from search engine optimization to social media marketing.
• User Experience Research: We conduct research to understand user needs, behaviors, and pain points to inform our design and development work.
• Information Architecture: We design information architectures that organize and structure content, making it easy to find and navigate.
• Website/App Design & Development: We design and develop websites and mobile applications that are user-centered, visually appealing, and functional.
• Videos/Demos: We create compelling video content that showcases products, services, and brands.
• Paid Advertising Campaigns: We develop and execute paid advertising campaigns that drive conversions and ROI.
• Inbound/Content Marketing: We create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
• SEO: We optimize websites and content for search engines to improve visibility and drive organic traffic.
• Email Marketing: We develop and execute email marketing campaigns that nurture leads, drive conversions, and build loyalty.
• Social Media Marketing: We develop and execute social media marketing strategies that engage audiences, build brand awareness, and drive conversions.
• Traditional Marketing: We use traditional marketing channels such as print, TV, and radio to reach target audiences and drive conversions.

Setter Team

We're a Strategy-First Marketing team. Setter was founded in 2009 by a top-flight creative director and a brand strategist with two decades of consulting experience for some of the world's leading companies. As a result of this cultural blend, our team's focus is not only achieving campaign success but also aligning every marketing communication and tactic with your big-picture strategic objectives. At every level, Setter is steeped in strategy.

Our Work

Our work is distinguished by a focus on strategy, creativity, and results. We're proud to have worked with a range of clients across industries, including:

• Assumption University
• Consigli Construction
• World Wide Web Consortium (W3C)
• Babson College
• Unistress
• Harvard Medical School
• Hinckley Allen
• Wediko Children's Services
• Project Bread
• City View
• Knowland

Setter Blog

We're passionate about sharing our expertise and insights through our blog, which covers topics such as brand strategy, digital marketing, content marketing, and more. Some popular posts include:

• 4 Examples of Brand Strategy Driving Organizational Success
• Seeking a Driven, Entrepreneurial Digital Marketing Director
• New Consigli Website - 5 Keys To Achieving Real Impact (and awards)
• Inside View of a Highly Successful Online Lead Generation Campaign
• Setter's Marketing Bootcamp: Blogging Part 3
• Setter's Marketing Bootcamp: Blogging Part 2
• SETTER's Marketing Boot Camp: Blogging Part 1