W & B Advertising

Who We Are

At Nelson Schmidt, we believe that marketing should be more than just a buzzword - it should be measurable, impactful, and results-driven. As a full-service marketing communications agency, we're dedicated to building brands that drive business outcomes. With a keen understanding of the mindset and behaviors of modern consumers, we've developed a unique approach to marketing that focuses on the considered purchase journey.

Our Story

Nelson Schmidt was founded on the principle that marketing should be focused on delivering customers, not just reaching eyeballs. We've spent years studying the complex customer journeys that unfold when consumers make purchasing decisions, and we've developed a suite of capabilities designed to influence these behaviors throughout the buying process.

Capabilities

Our expertise spans the creative and strategic spectrum, from advertising and creative services to digital design and development, experiential marketing, and public relations. We help brands build strong, meaningful connections with their audiences through tailored marketing strategies that drive results.

Considered Purchase Marketing

In an era where the lines between B2B and B2C are increasingly blurred, we're pioneering a more focused marketing approach that taps deeper into customer buying behavior. By understanding the complex considerations that fuel purchasing decisions, we help brands influence these behaviors and drive business outcomes.

Global Marketing Management

Our unique model allows marketers to gain the advantage of regional market insight and localized activation while maintaining visibility and control over international marketing efforts. We help brands navigate the complexities of global marketing, ensuring cohesive brand messages and localized activation strategies.

Performance-Based Accountability

Marketing is an investment that demands accountability. We're confident in our ability to help clients exceed their objectives, so much so that we're willing to put compensation on the line based on the performance of our work. We believe that transparency and accountability are the keys to a successful agency-client partnership.

Let's Work Together

As a fiercely independent agency, we're dedicated to delivering the results your business needs. With a focus on considered purchase marketing, global marketing management, and performance-based accountability, we're the right partner for brands seeking measurable success.