Fi Fitness

At FIRE Fitness Camp, our mission is to deliver the most phenomenal workout experience on the planet. We believe that fitness is not just about physical transformation, but also about emotional empowerment. Our 30-minute professionally coached sessions are designed to produce remarkable results, and our trademarked Marvelous Motivation System ensures that you stay engaged and motivated throughout your fitness journey.

Our Story

Our founder, Hans Hartleben, started his career as a club manager at Anytime Fitness, where he discovered the power of personal training. He developed his own training program and process, which produced incredible results both physically and emotionally with his clients. This led to the creation of the F.I.R.E. (Functional, Intensive, Resistance, Exercise) training system, which offers clients 100% more value for 80% less than conventional personal training. Today, FIRE Fitness Camp is the largest and fastest-growing boot camp style franchise in Wisconsin, with over twenty locations open.

Our Services

We offer a range of services designed to help you achieve your fitness goals. Our professionally coached sessions are tailored to ensure that you get the most out of your workout, while our state-of-the-art technology, including our convenient phone app and MyZone Heart Rate Monitoring system, keeps you accountable and on track. Whether you're looking to lose weight, build strength, or simply feel more confident, our programs are designed to deliver results. We also offer a range of fitness classes, including boot camp, CrossFit, and personal training, to suit different fitness levels and goals.

Our Coaches

Our coaches are certified experts in the FIRE Fitness Camp system, with comprehensive training in exercise techniques, safety protocols, and client motivation. They are dedicated to delivering the most phenomenal workout experience on the planet, and are committed to helping you achieve your fitness goals.

Why Choose Us

At FIRE Fitness Camp, we pride ourselves on our commitment to delivering exceptional results and unparalleled customer service. Our convenient locations, cutting-edge technology, and expert coaches make us the go-to choice for fitness enthusiasts in Wisconsin. Whether you're a seasoned athlete or just starting out, we have the program and support to help you achieve your fitness goals.