North Woods Advertising

At North Woods Advertising, we are the nation's most creative, longest-operating, and most unique INDEPENDENT political communications firm. Founded in 1985 by renowned creative director Bill Hillsman, we have a 30-year track record of producing groundbreaking and innovative campaigns that have changed the face of American politics.

What We Do

We specialize in developing cost-effective communications and communications strategies for challengers to the established political system, particularly underdog, third-party, and independent candidates. Our expertise lies in leveraging the power of humor, emotional connections, and targeted media strategies to connect with swing voters and move the needle on public opinion.

Political Candidates & Campaigns

We have been a driving force in the democratic process, working with clients such as Jesse Ventura, Paul Wellstone, John Hickenlooper, Ned Lamont, and Alan Grayson to name a few. Our award-winning campaigns have consistently defied the odds, achieving stunning upsets and making history in the process. We pride ourselves on being pioneers in the use of the internet, social media, and other digital platforms to engage and mobilize voters.

Cause, Non-Profit & Issue Advocacy

We take complex, challenging, and sometimes controversial issues and boil them down to make them relatable and impactful for our target audience. Our memorable creative work allows our clients to spend less on media airtime and more time connecting with those who hold the key to change. We have a winning track record of making the emotional connections that lead to meaningful changes in public opinion, whatever the issue.

Commercial Products & Services

But we're not just about politics. We have a 30-year track record of successfully marketing to consumers. With a team of experts who understand various product categories, we can provide strategic marketing consulting, creation, development, and execution of full-scale integrated marketing communications campaigns. Whatever the product or service, we've yet to meet the marketing problem we can't solve.

Who We Are

At North Woods Advertising, we are a team of dedicated professionals who share a passion for innovative and effective communications. Our leadership team includes creative directors, strategists, and market analysts who have a deep understanding of the rapidly changing political and consumer landscapes. Our expertise is informed by extensive research, market analysis, and close collaboration with our clients.

What We've Done

Throughout our 35-year history, we have been recognized by the industry's most prestigious award bodies, including the American Association of Political Consultants, the American Marketing Association, and the National Journal. We have won numerous awards for creativity, effectiveness, and innovation in marketing and political communications. Our work has been featured in prominent publications and has been recognized by leading thought leaders and industry experts.