Group Benefits

Our Story

Group Benefits, Ltd. (GBL) emerged in 1995 with a simple mission: to empower independent insurance agents in the Midwest. Founded by a group of passionate professionals, GBL thrives on the foundation of integrity, service, and unwavering support. We believe in doing the right thing for our agents, and our success is directly tied to their success.

What We Do

GBL offers a comprehensive suite of services designed to help independent insurance agents maximize their potential and achieve sustainable growth. We understand the unique challenges and opportunities faced by agents in the ever-evolving insurance landscape. Our services are tailored to:

1. Marketing Support

• Customized marketing materials and campaigns
• Strategic consultations to enhance brand awareness
• Targeted lead generation programs
• Access to cutting-edge marketing technologies

2. Diversification Opportunities

• Access to a broad panel of carriers and products
• Expertise in various insurance lines, including life, long-term care, disability, and annuities
• Custom-designed programs for niche markets

3. Agent Empowerment

• Comprehensive training and development programs
• Access to a dedicated team of support professionals
• Recognition and rewards programs
• Strong emphasis on work-life balance

Why Choose GBL?

At GBL, we prioritize:

• Service over profit: We are driven by a genuine desire to empower our agents and support their success.
• Integrity: We uphold the highest ethical standards and transparency in all our dealings.
• Collaboration: We foster a supportive and collaborative environment where agents can connect with each other and learn from one another.
• Innovation: We embrace new technologies and trends to deliver the best possible experience for our agents.

Join the GBL family and empower your insurance career today!