Marketing Associates USA

At Marketing Associates, we understand people, capture their attention, and create engagement. Since 1978, we've been a valued resource for many of the world's most respected brands. We have a legacy of success. From entertainment, telecommunications, pharmaceuticals to packaged goods, soft drinks, spirits, and beer, businesses and technology leaders; we've helped client partners stay ahead of the curve with sophisticated, end-to-end solutions.

Our team owns every step of the process - from marketing strategy and creative, to production, and implementation. It's how we consistently deliver powerful, positive outcomes. Great ROIs. Brilliant Results. Of course, we couldn't do it without great clients.

We've gained unique insights and experiences by working hand-in-hand with global brand leaders for decades. Agile Creative, Unique strategic creative thinking, to solve business challenges and help our clients' brands stand apart. On Target Solutions, We never stop and never settle when it comes to creating the best solution for your unique challenge. Expert Execution, Our account service team intensely focuses on successfully implementing your project.

Our Work

Letting our work speak for itself isn't just a cliche. It's a testament to the passion that's behind everything we do. We've been creating award-winning, on-strategy work yielding outstanding results since the year we were founded. It's what we do.

Our Process

Every client engagement is different and gets an individual, tailored, and unique solution. The graphic below serves to illustrate our proven process to effectively take your project from a successful start to an even more successful finish.

1. Understand

We immerse ourselves into your challenge to define goals and objectives. The orientation phase starts with a client kick-off meeting where we will help to clearly articulate the challenge. We dig deep into the details of what is important to you, your target audience, and industry. Scope and depth of research and inquiry differ from project to project, but the results are the same: valuable insights.

2. Innovate

Our ideation stage is marked by divergent thinking, openness, and industrial strength curiosity. We look for the right answer. Then the second right answer. Our multidisciplinary team, using a fast-paced and iterative approach, is free to generate unusual ideas, look from new perspectives, and suspend assumptions. This way of thinking often provides superior and innovative solutions.

3. Create

Our creatives are experts in solving complex challenges through the process of structured creative thinking. They strategize, write, and develop a comprehensive presentation of clearly delineated concepts to solve your business challenge; constantly improving on the ideas, concepts, and business models and then presenting them in a format that will serve as our map to the road ahead.

4. Produce

Production managers control our process to ensure that your project moves smoothly. Our creative directors, designers, video and interactive producers create all elements required for your project. Print buyers and project managers resource third-party elements and manage our vendor partners. Along with quality control managers and proofreaders, everyone works to ensure marketing materials are of the highest quality, and are on schedule and on budget.

5. Implement

We are known for rolling up our sleeves, embracing all the strategic and tactical plans, and making them real. At the end of the day, nothing takes the place of effective implementation - getting it done and getting it done right. No matter how good your strategy or design, it must be executed well. Our seamless approach helps you save time and reduce risk.

6. Evaluate

A thoughtful analysis is performed at every stage of our process. An in-depth review occurs at the conclusion of a project to determine its success.