Connectivity Strategy

At Connectivity Strategy, we are a shopper marketing accelerator, dedicated to helping Consumer Packaged Goods (CPG) brands achieve massive growth and/or acquisition. Our team specializes in crafting unique strategies that leverage content, platform growth, and cross-partnership opportunities to reach maximum sales with consumers where they are most likely to make buying decisions online or in-store.

Our success speaks for itself, as we've been involved in over $1 billion dollars in sales as well as CPG brand acquisition for brands including Nestle Waters, Coke, Deep Eddy Vodka, Pabst Brewing, OGX Haircare, Margaritaville, and more. Our commitment to innovative strategies and unparalleled results has made us a leader in the shopper marketing industry.

Services Offered

We offer a range of services designed to help CPG brands reach their full potential. One of our most popular services is the Connectivity CPG Accelerator Program, a free 3-step program that assesses a brand's current content, media mix, and sales conversion strategies. This program provides a comprehensive analysis of a brand's current efforts and offers actionable recommendations for improvement.

The Connectivity CPG Accelerator Program includes three key steps:

1. Content Assessment: We grade your current content strategy to deliver a fair assessment of its effectiveness in connecting with your target consumers.

2. Media Mix Assessment: We grade your current media mix strategy to determine if you have the right mix of off-line/on-line channels to cost-effectively reach consumers at point-of-purchase.

3. Sales Conversion Assessment: We grade your current toolbox in tracking new and existing consumers in-store, on-line, and direct-to-consumer.

Additionally, we offer custom activations designed to engage consumers and drive sales. These activations can include events, social media campaigns, and in-store promotions, among other strategies. We have worked with brands such as Nestle Waters, Coke, and OGX Haircare to create memorable and impactful activations that drive results.

Our Team

At Connectivity Strategy, we believe in the power of collaboration and teamwork. Our team is comprised of experienced professionals with expertise in shopper marketing, content creation, media strategy, and sales conversion. We are passionate about helping CPG brands succeed and are dedicated to providing exceptional service and results.

If you are looking for a team that can help you accelerate your brand's growth, look no further than Connectivity Strategy. Contact us today to learn more about our services and how we can help you achieve your goals.