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Since 1991, San Diego Insurance has been providing high-quality, affordable insurance products to thousands of Californians. We are dedicated to helping our clients gain substantial savings and peace of mind. Our honest, certified Covered California agents, knowledgeable staff, and licensed brokers are always ready to answer your questions and assist you in obtaining immediate coverage.

Our Services

At San Diego Insurance, we offer a wide range of insurance products, including Auto, Home, and Health Insurance. We can also help you with Government Programs such as The California Fair Plan, National Flood Insurance, or enrolling into the Affordable Healthcare Exchange. Our agency is committed to finding you the best value for your insurance dollars with personalized one-on-one attention. We offer low rates, convenient payment plans, and money-saving and renewal discounts.

Auto Insurance

Tired of dealing with high auto insurance rates? We've got you covered. Our knowledgeable agents will help you find the right coverage at an affordable price. We offer a variety of discounts, including good driver, multi-car, and military discounts. Our agency represents the top-rated insurance companies in the industry, allowing us to find the best policy for your needs.

Home Insurance

Protecting your home and possessions is essential, and we're here to help. Our home insurance policies offer coverage for your dwelling, personal property, liability, and additional living expenses. Our agents will work with you to determine the coverage that best fits your needs and budget. We also offer renters insurance and condo insurance for those who need it.

Health Insurance

Health insurance is essential, and we understand how complicated it can be. Our certified Covered California agents can help you navigate the healthcare system and find the right health plan for you and your family. We offer individual and family plans, as well as Medicare and Medicaid plans. Our agents will work with you to find the right coverage at an affordable price.

Government Programs

At San Diego Insurance, we understand that finding the right insurance coverage can be challenging, especially if you have specific needs. That's why we offer a range of government programs, including The California Fair Plan, National Flood Insurance, and the Affordable Healthcare Exchange. Our agents will work with you to determine the best coverage for your needs.

About Us

San Diego Insurance is a full-service brokerage based in the heart of San Diego. Our mission is to provide affordable, high-quality insurance products to area residents who have struggled to find affordable premiums. Our principal, Mr. Steve Lai, has over 30 years of experience in the insurance industry and holds Property & Casualty, Accident, Fire, Life, and Health Insurance Licenses. Our expertise in managing and evaluating risk is the foundation for our success.

At San Diego Insurance, we care about our community. Our principal, Mr. Steve Lai, is a contributor to the San Diego Humane Society, Public Broadcasting Service, and a volunteer at the San Diego Food Bank. We believe in supporting local businesses and being an active participant in our community.

Reviews (79)
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Positive: Steve Lai's exceptional customer service, knowledge, and professionalism earned rave reviews from customers.

Overall Experience

The reviews are overwhelmingly positive, with all reviewers giving 5-star ratings. The common theme is that Steve Lai, the owner of San Diego Insurance, provides exceptional customer service, is knowledgeable, and goes above and beyond to help customers find the best insurance plans.

Praises for Steve Lai

Many reviewers praised Steve Lai's professionalism, patience, and expertise in guiding them through the insurance process. He is described as "WONDERFUL!", "rare person in this world", and "consummate professional". Reviewers appreciated his ability to explain complex insurance plans in a clear and concise manner, making them feel confident and comfortable with their insurance choices.

Efficient and Friendly Service

Reviewers commended Steve and his team for their efficiency, friendliness, and willingness to assist. They made the insurance process smooth and straightforward, saving customers time and effort.

Comparison to Larger Companies

One reviewer mentioned that Steve's personalized service is a welcome change from the scripted responses and lack of expertise often found at larger insurance companies.