The South Dakota Hotel & Lodging Association (SDHLA) is a non-profit association that serves as the voice and source of information for the South Dakota lodging industry. Our objective is to work on behalf of the lodging industry to ensure a fair and balanced regulatory climate, promoting tourism and providing great, friendly service to our visitors. We represent lodging establishments of all sizes offering various amenities throughout the state. Our members offer a wide range of accommodations and services to meet all your needs while traveling in South Dakota.