Whether a death is sudden or expected, the loss of a loved one is indescribable. When you are in a heightened emotional state, even the most basic decisions can seem staggering. At Simple Choices, simplicity and affordability meet caring and professionalism, providing a level of personal service unmatched by the competition. We are the premier provider of cremation services in the Capital Region of Upstate New York. You can plan a cremation with us in Person or Online. Simple Choices, Inc. is licensed by the New York State Department of Health and staffed by New York State Licensed Funeral Directors. We are the only provider with staff that is trained and certified as a NYS Crematory Operator and further educated and certified as Cremation Specialist, backed by the Cremation Association of North America. Each cremation performed is backed by our exclusive Cremation with Confidence Guarantee.