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Pure Concepts Hair & Boutique is an AVEDA Concept Hair Salon in Viroqua, Wisconsin, offering a wide range of services including women's, men's, and kid's haircuts, hair color, special occasion styles, makeup, natural nail, facial, and hair removal & wax services. Our experienced team uses AVEDA's plant-derived and paraben-free product line to help you realize your pure inner beauty. We start all services with a consultation to establish an approach that works with your individuality and lifestyle.