Self-Direct, Inc. is a non-medical home care agency that provides licensed home care services, Consumer Directed Personal Assistance Services (CDPAS), Personal Emergency Response Systems (PERS), Home Medical Equipment, and a Social Adult Day Program. They serve nine counties in Central New York and have been in operation since 2003. The agency is committed to providing the highest level of care to help clients maintain their independence, stay at home, and live with dignity. They also collaborate directly with other healthcare professionals to ensure each client receives a personalized plan of care that meets their unique needs.
The company's staff, management, and services were praised by some reviewers.
The company was criticized for not caring about its clients or employees, being unprofessional and unorganized, and having a toxic workplace culture.